Channel Marketing Program Manager

4 days ago

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Experian

Experian unlocks the power of data to create opportunities for consumers, businesses and society.

Data β€’ Credit β€’ Data Management

10001 employees

Founded 1996

πŸ“‹ Description

β€’ We are looking for a dynamic Channel Marketing Program Manager to support business growth in middle market verticals. β€’ This role is critical in bridging the gap between marketing and sales, ensuring the successful execution of tailored marketing programs and campaigns that increase pipeline growth and revenue. β€’ As the primary marketing resource for inside sales and business development teams, you will develop strategies to create leads, enhance customer engagement, and guide brand awareness within specific territories or channels. β€’ You will collaborate with Integrated and Vertical Marketing teams to adapt broad-based campaigns for regional needs, while also designing custom, channel-specific programs. β€’ This role requires a person with program management skills who can also implement tactical programs, manage ad hoc requests, and help sales teams with tools, campaigns, and processes that achieve measurable results. β€’ By aligning marketing efforts with regional sales goals, you will help achieve revenue goals and promoting stronger connections between marketing and sales. β€’ You will report to the Director, Vertical Markets.

🎯 Requirements

β€’ Experience in B2B marketing, channel marketing, sales enablement or a similar role with a focus on campaign strategy (3+ years); or equivalent experience. β€’ Project management skills. β€’ Experience with industry-specific market dynamics, buyer personas and customer journey. β€’ Experience creating engaging and sales content. β€’ Hands-on experience with marketing tools like Salesloft, Seismic, 6Sense, or similar platforms. β€’ Undergraduate degree in business, marketing, or communications a must. Preferably located in Southern California within driving distance to Costa Mesa.

πŸ–οΈ Benefits

β€’ 401K with a 4% company match with immediate vesting. β€’ Comprehensive health, dental, and vision plans. β€’ 5 sick days each calendar year. β€’ 12 paid company holidays and 2 paid volunteer days. β€’ Wellness plans, online discounts, employee discounts, pet insurance, employee stock purchase programs, and more.

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