Marketing Analytics Manager

August 24

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Description

• Own the reporting for Sales Plays and integrated campaigns with end-to-end funnel view. • Partner with web and digital marketing leadership to define and track web and digital performance KPIs. • Develop and scale reporting capabilities in service to new outbound business development representatives (BDR) team. • Collect, analyze, and interpret raw marketing data from various sources (e.g., web analytics, social media, email campaigns, events, CRM systems). • Develop and maintain marketing dashboards and reports to track key performance indicators (KPIs) for campaigns performance and sales plays by utilizing various data sources across multi-tier infrastructure of tools like Salesforce, Marketo, Bizible and Google Analytics. • Provide actionable insights and recommendations to optimize marketing strategies and improve ROI. • Collaborate with cross-functional teams to understand business objectives and align analytics efforts with marketing goals. • Assist marketing team in A/B testing and other experiments to evaluate the effectiveness of marketing campaigns. • Ensure data accuracy and integrity by implementing best practices for data collection and analysis. • Support demand generation efforts by analyzing lead generation data and identifying trends and opportunities for improvement.

Requirements

• Bachelor’s degree in Marketing, Business, Statistics, or a related field. • Proven experience in marketing analytics, data analysis, or a similar role. • Proficiency in data analysis tools such as Google Analytics, Excel, SQL, and data visualization tools (e.g., Tableau, Power BI). • Experience working with Salesforce, Bizible, Google Analytics and marketing automation platforms like Marketo is a must. • Strong analytical and problem-solving skills with attention to detail. • Excellent time management, communication and presentation skills. • Ability to work independently and as part of a team. • Knowledge of digital marketing channels and strategies is a plus. • Ability to drive results and self-directed in today's virtual work environment.