SEO Specialist
January 29, 2022
Description
• Developing and implementing effective search engine optimization (SEO) strategies • Coordinating content, design, social media, pay-per-click (PPC) marketing and other activities • Managing offsite and onsite optimization projects and reporting on performance • Can build strategic links with out-of-the-box strategies and measure performance to see if the strategy is working on not • NO WEB 2.0 - building links using PPT, PDFs, Classified Submissions, Social Bookmarking, etc. • Develop and execute successful SEO strategies • Be Self-motivated and work well independently • Conduct keyword research to guide content teams • Review technical SEO issues and recommend fixes • Optimize website content, landing pages and paid search copy • Direct off-page optimization projects (e.g. link-building) • Collect data and report on traffic, rankings and other SEO aspects • Work with social media and PPC teams to optimize campaigns • Keep abreast of SEO and integrated marketing trends
Requirements
• Proven experience as an SEO Specialist or similar role • Knowledge of standard and current SEO practices • Knowledge of HTML/CSS • Experience with SEO reporting • Experience with Local SEO & NAP submissions • In depth experience wirh Google keywords suggestions • Familiarity with relevant tools (e.g. Conductor, Screaming Frog, SEMRush, Magestic, Spyfu, MOZ, etc) and web analytics tools (e.g. Google Analytics, WebTrends) • Able to acquire white hat backlinks with high Domain and page authority from high traffic websites • Excellent written & spoken communication skills (English) • Strong organizational and leadership skills • Analytical mindset with numerical aptitude • BSc/BA in Marketing, Business or related field • Available for 2x weekly check-in Zoom meetings (PST mornings)
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