Brand Manager

September 20

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F45 Training

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Fitness • Functional Training • Technology • Franchising

51 - 200

💰 $90M Post-IPO Debt on 2023-02

Description

• Define and refine brand strategies for FS8 and Vaura Pilates to align with business objectives. • Develop and communicate brand vision, mission, and values to stakeholders. • Oversee brand identity representation across all touchpoints. • Ensure brand guidelines are followed by partners. • Plan, execute, and analyze marketing campaigns to promote brand awareness. • Collaborate with content and design team to create compelling content. • Monitor franchisee/customer feedback to improve brand perception. • Conduct market research and competitor analysis to identify opportunities. • Work closely with cross-functional teams to ensure brand alignment. • Manage and allocate brand budget to maximize ROI.

Requirements

• Bachelor's degree in Marketing, Business, or a related field • Proven experience (3+ years) as a Brand Manager, preferably in the fitness and wellness industry. • Strong understanding of brand strategy, identity, and management. • Exceptional project management and organizational skills. • Creative mindset with the ability to generate innovative ideas. • Excellent communication and interpersonal skills. • Proficiency in market research and analysis. • Experience with budget management and financial tracking. • Ability to work collaboratively across teams and with external partners.

Benefits

• Incredible Medical, Vision and Dental benefits • Competitive salary, based on experience • 401(k) • Flexible / Unlimited PTO • Casual dress and laid-back work environment • Fun, fitness and health orientated environment