Marketing Operations Specialist

2 days ago

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Facet

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Financial planning for every facet of your life.

Financial Planning • CFP • Investing • Community • Financial Wellness

201 - 500

Description

• Design and Implement Customer Journeys: Create comprehensive and personalized customer journeys that nurture prospects through various stages of the marketing funnel, ensuring a seamless experience from initial contact to conversion. • Develop Marketing Automation Programs: Build and execute sophisticated marketing automation programs that streamline our processes, enhance our outreach, and drive engagement and conversions. • Lead Template and Asset Development: Lead strategy and build an extensive set of templates for all Facet landing pages and nurture communications, ensuring efficiency, personalization, and alignment with channel-specific best practices. • Execute Campaigns: Collaborate with the marketing team to plan, execute, and measure the performance of multi-channel marketing campaigns, including email, SMS, social media, digital advertising, and outbound dials. • Monitor Performance Tracking: Track key performance indicators (KPIs) and metrics to monitor the success of marketing campaigns and customer journeys. Provide regular reports and recommendations for improvement. • Optimize Processes: Continuously evaluate and improve marketing operations processes, identifying opportunities for efficiency and effectiveness. • Optimize Landing Pages: Ensure all landing page experiences are optimized for search, responsive design, and mobile-first usability. Build and execute an ongoing experimentation roadmap to maximize engagement and conversion rate optimization (CRO) across all templates. • Integrate MarTech Tools: Collaborate with the Website team to identify, prioritize, and integrate best-performing MarTech tools to support full-funnel, cross-channel growth marketing performance. • Lead Growth Marketing Campaigns: Lead segment-specific growth marketing campaign strategy, development, and ongoing optimization, including referral programs, winback campaigns, and aged leads nurturing.

Requirements

• Minimum of 3-5 years of experience in marketing operations, with a strong focus on marketing automation, customer journey design, and campaign management. • Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce). Experience with Salesforce Marketing Cloud is a plus. Strong analytical skills with experience in data analysis and reporting. • Excellent verbal and written communication skills, with the ability to convey complex concepts in a clear and concise manner. • High attention to detail & strong organizational skills, with the ability to manage multiple projects simultaneously. • Collaborative mindset with the ability to work effectively in a fast-paced, cross-functional team environment

Benefits

• Equity • Flexible PTO • All the benefits: medical, dental, and vision insurance, 401(k) with employer match, short and long term disability coverage (paid by Facet), life insurance options and paid parental leave • Certification reimbursement program • Work from anywhere in the US