Fay
Fay is a company offering a wide range of apparel and accessories for men, women, and juniors. Their collections feature items such as coats, jackets, blazers, and parkas, as well as a variety of accessories including berets, gloves, and scarves. Fay also provides gift ideas and gift cards, allowing customers to shop for exclusive gift selections. Dedicated to customer service, the company offers extended return policies and multiple shopping conveniences online. The brand is part of the Tod's Group and operates internationally, with newsletters and personalized marketing services to engage with their clientele.
Senior Performance Marketing Manager
June 19, 2024
Fay
Fay is a company offering a wide range of apparel and accessories for men, women, and juniors. Their collections feature items such as coats, jackets, blazers, and parkas, as well as a variety of accessories including berets, gloves, and scarves. Fay also provides gift ideas and gift cards, allowing customers to shop for exclusive gift selections. Dedicated to customer service, the company offers extended return policies and multiple shopping conveniences online. The brand is part of the Tod's Group and operates internationally, with newsletters and personalized marketing services to engage with their clientele.
📋 Description
• You’ll be responsible for owning our core paid acquisition channels — driving the strategy, execution, and analysis. • You’ll create platform-specific marketing strategies, ensuring that we’re acquiring our target clients and staying one step ahead of the market. • You’ll devise processes to create and develop a high-volume of creative assets by working with internal and external stakeholders. • You’ll be responsible for owning the data/analytics that support our paid efforts, including our attribution program and tracking tools. • You’ll collaborate with our marketing, product, and engineering teams to design experiences to engage and convert clients.
🎯 Requirements
• 3-5 years of experience managing an B2C acquisition program, ideally focused on Meta, TikTok, Paid Influencers and more. • You have growth marketing mindset. You’re an inquisitive, creative thinker who is constantly ideating new ideas and running experiments, never satisfied with the status quo. • You have strong marketing chops and can originate unique marketing concepts that resonate with our target consumers. • You’re a data expert. You can pull, analyze, and interpret critical insights and make actionable changes. You also understand the ins and outs of attribution. • You’re an A+ communicator who can work with both internal and external stakeholders, influencing at all levels.
🏖️ Benefits
• 11 paid holidays • Generous Accrued Time Off increasing with years of service • Generous paid sick time • Annual day of service
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