Marketing Analytics Manager

January 24

Apply Now

Receive Emails with Similar Jobs

Feeld

WebsiteLinkedInAll Job Openings

Feeld is a dating app designed for individuals with open-minded perspectives seeking more meaningful connections. The platform encourages users to express themselves freely, share their preferences both in and out of the bedroom, and connect with like-minded individuals. Feeld aims to provide a respectful and liberating environment for users to explore their sexuality and relationship norms, as evidenced by user testimonials highlighting positive experiences. The app also fosters community interactions through offline events like socials and talks. Additionally, Feeld publishes a magazine that explores various aspects of relationships and sexuality, offering further insights and community engagement.

Social Network • Dating • Location based • People Discovery

51 - 200 employees

Founded 2014

👥 B2C

🧘 Wellness

💰 $500k Angel Round on 2015-10

📋 Description

• At Feeld, we are creating a world where everyone is more intimately connected to each other and themselves. • We are building an inclusive, human-centred product and are looking for a Marketing Analytics Manager to become part our remote team and our mission to elevate the human experience of sexuality and relationships. • You will be responsible for data across the marketing domain which comprises of 1) brand marketing 2) Performance marketing and 3) CRM & Lifecycle. • This is player-coach role meaning we are expecting the individual to remain fully hands-on while also coaching a team. • To be right for this role, you should have experience in an analytics role in marketing, deep knowledge of martech and adtech, and excellent commercial acumen. • Develop, own and grow the measurement paradigm for marketing to be around incrementality and ensure everyone across the company lives and breathes it. • Elevate the experimentation practice across marketing to establish a continuous learning mindset. • Ensure that all of our marTech and adTech tools are configured properly and we take full advantage of all their capabilities. • Collaborate with BI to ensure consistent reporting across marketing channels. • Help marketing leadership to build and grow the marketing strategy. • Identify growth opportunities for Feeld across markets and channels. Help capitalize on those opportunities to help grow the business. • Drive the optimization of acquisition channels by developing robust reporting infrastructure and conducting in-depth analyses for paid (e.g., social, display) and organic channels (e.g., SEO, ASO, CRM). • You are responsible for the ROI of data across the marketing team and ensuring the domain works on the highest impact initiatives. • You are responsible for growing and developing the team professionally and being a bar-raiser in terms of the quality of work and outcomes.

🎯 Requirements

• Experience in marketing analytics and measurement in a digital or app-based environment • Strong analytics skills with experience in data analysis and statistical tools (SQL, Python, R) • A deep understanding of the marTech and adTech landscape and knows about the latest trends of the industry • Strong background experimentation background and comfortable running various marketing experiments across different marketing areas and channels • Excellent problem-solving and critical-thinking abilities • Strong communication skill, both written and verbal • Structured and a track record of managing projects or initiatives • Has experience working as a marketeer themselves in either performance marketing or CRM • Experience in managing a team while remaining hands-on in a player-coach role • Experience with the modern data stack (e.g. Snowflake, DBT etc.) • Experience with marketplace business models

🏖️ Benefits

• Flexible working hours • Unlimited paid time off • A fully remote working situation • GBP £3k equipment and home office budget • Learning & development budget • On demand therapy sessions and mental health support via Spill • In-person meet ups • A compensation system that is transparent, honest, and equitable. • At Feeld we believe all humans deserve to make a competitive wage. That's why we offer a Baseline Freedom Salary of £60,000 GBP per year.