Felix
Felix is Canada’s first truly integrated healthcare platform, offering on-demand treatment for various health needs such as weight loss, mental health, and sexual health. Founded in 2019, Felix provides a digital-first approach to healthcare that includes everything from diagnosis to prescription, all accessible from the comfort of home. The platform connects users with licensed Canadian healthcare practitioners who provide prescriptions safely and appropriately based on remote assessments. Felix aims to provide hassle-free access to healthcare with options like free shipping and direct insurance billing, ensuring users receive necessary medications discreetly and efficiently.
Senior Manager, Earned Media
March 18
Felix
Felix is Canada’s first truly integrated healthcare platform, offering on-demand treatment for various health needs such as weight loss, mental health, and sexual health. Founded in 2019, Felix provides a digital-first approach to healthcare that includes everything from diagnosis to prescription, all accessible from the comfort of home. The platform connects users with licensed Canadian healthcare practitioners who provide prescriptions safely and appropriately based on remote assessments. Felix aims to provide hassle-free access to healthcare with options like free shipping and direct insurance billing, ensuring users receive necessary medications discreetly and efficiently.
📋 Description
• About Felix: Founded in 2019, Felix is a digital healthcare company that puts the patient in control of their own health and wellbeing. • About the role: Reporting to the Head of Brand Marketing, you will join the Marketing Team and lead our earned media strategy to accelerate Felix’s brand growth. • Develop, implement and manage earned media programs that create exciting news in consumer and industry press. • Understand the healthcare landscape in Canada and leverage audience trends to tell stories on behalf of Felix that drive brand awareness and positive association. • Be accountable for the success of all communications, influencers & PR programs through planning, prioritizing, and executing on multiple projects at once. • Uncover compelling brand & product narratives that elevate the brand by mining for data and insights working in strong collaboration with cross-functional teams. • Partner with brand, performance, and creative teams to craft earned media strategies that enhance integrated marketing efforts. • Beyond consumer-first narratives, develop and implement issues management strategies to minimize and manage risks to Felix. • Work with reporters proactively and reactively to be their go-to person for addressing any communication inquiries or issues. • Foster and maintain strong relationships with media to generate impactful coverage. • Collaborate with external influencers to produce engaging content that amplifies Felix’s brand positioning. • Foster strong cross-functional relationships with partners, influencers, media and industry. • Take a lead role in internal communications while working closely with the HR team.
🎯 Requirements
• Minimum of 10 years experience in public relations gained in startups, scale-ups, agencies in the health sector, or technology-driven organizations with digitally DTC based operations. • Experience with the Healthcare industry in Canada • In-depth knowledge and understanding of social media platforms (Facebook, Instagram, X/Twitter, YouTube, LinkedIn, etc.) and how they intersect with traditional media. • Excellent relationship building skills with internal and external stakeholders. • Ability to work in a fast-paced environment and handle multiple priorities. • Strong news and strategy judgment and ability to execute quickly. • Self-motivated, fast learner, and strategic thinker; able to achieve high impact in a fast-paced or ambiguous environment.
🏖️ Benefits
• Full medical, dental and vision benefits • Maternity/paternity policy • 4 weeks vacation (3 weeks anytime + 1 week during the holidays) • Competitive compensation • Stock option grant • Remote first, work from anywhere in Canada • Incredible culture powered by a highly collaborative and high performing team • Large impact at an early stage technology company • Professional development opportunities, working closely with founders and senior leadership team
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