Firefly Partners
Firefly Partners is a women-led, B Corp-certified digital agency that specializes in helping social good organizations enhance their digital technology strategies. They focus on revolutionizing the tech ecosystems of these organizations to better serve their communities, reach supporters, and work towards a more equitable future. Firefly Partners provides services such as audience and tech analysis, data and platform alignment, and transformation strategy implementation. They are known for their expertise with MarTech, data analytics, and creating personalized digital experiences. Firefly Partners collaborates with non-profits and social impact initiatives, helping them optimize digital platforms to amplify their missions and extend their outreach.
website design • strategic planning • online communications • social networking • online fundraising and advocacy
Data Analyst - Strategist
December 8, 2024
Firefly Partners
Firefly Partners is a women-led, B Corp-certified digital agency that specializes in helping social good organizations enhance their digital technology strategies. They focus on revolutionizing the tech ecosystems of these organizations to better serve their communities, reach supporters, and work towards a more equitable future. Firefly Partners provides services such as audience and tech analysis, data and platform alignment, and transformation strategy implementation. They are known for their expertise with MarTech, data analytics, and creating personalized digital experiences. Firefly Partners collaborates with non-profits and social impact initiatives, helping them optimize digital platforms to amplify their missions and extend their outreach.
website design • strategic planning • online communications • social networking • online fundraising and advocacy
📋 Description
• Develop data-driven digital marketing strategies, emphasizing analytics and reporting in GA4 and various marketing platforms with a focus on web, email, and fundraising automations. • Utilize Google Analytics 4 (GA4) to derive actionable insights, measure key performance indicators (KPIs), and optimize marketing initiatives. • Consult clients on cross-channel integration solutions to ensure a cohesive and effective marketing approach. • Lead the client engagement strategic direction from ideation to reporting, collaborating closely with clients to understand their unique missions, objectives, and challenges. • Map out configurations and reporting structures tailored to the unique needs of nonprofit clients, ensuring meaningful insights and impact measurement. • Demonstrate expertise in Google Tag Manager (GTM), Google Analytics 4 (GA4), and Looker Studio for effective data tracking, analysis, and reporting. • Deliver strategic insights using data in marketing platforms such as Salesforce Marketing Cloud Intelligence, Luminate Online, Engaging Networks, EveryAction, and HubSpot. • Create personas and customer journey maps to guide analytics and reporting strategies, ensuring alignment with client and organizational goals.
🎯 Requirements
• Bachelor’s degree in Analytics, Business, or a related field. • 5+ years of experience in digital marketing analytics and reporting, with a focus on nonprofit and for-good sectors. • Strong understanding of marketing analytics and the ability to derive actionable insights. • Proficient in Google Tag Manager, Google Analytics 4, and Looker Studio. • Basic familiarity with data layers, Javascript, HTML, and SQL. • Proven experience collaborating with nonprofit clients, understanding their goals and unique missions, and tailoring analytics and reporting strategies to align. • Familiarity with reporting functionalities in Salesforce Marketing Cloud, HubSpot, Luminate Online, Engaging Networks, and EveryAction. • Excellent communication and collaboration skills. • Ability to work independently and as part of a team.
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