Data Analyst - Strategist

December 8

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Firefly Partners

WebsiteLinkedInAll Job Openings

website design • strategic planning • online communications • social networking • online fundraising and advocacy

11 - 50 employees

🤝 Non-profit

☁️ SaaS

🌍 Social Impact

Description

• Develop data-driven digital marketing strategies, emphasizing analytics and reporting in GA4 and various marketing platforms with a focus on web, email, and fundraising automations. • Utilize Google Analytics 4 (GA4) to derive actionable insights, measure key performance indicators (KPIs), and optimize marketing initiatives. • Consult clients on cross-channel integration solutions to ensure a cohesive and effective marketing approach. • Lead the client engagement strategic direction from ideation to reporting, collaborating closely with clients to understand their unique missions, objectives, and challenges. • Map out configurations and reporting structures tailored to the unique needs of nonprofit clients, ensuring meaningful insights and impact measurement. • Demonstrate expertise in Google Tag Manager (GTM), Google Analytics 4 (GA4), and Looker Studio for effective data tracking, analysis, and reporting. • Deliver strategic insights using data in marketing platforms such as Salesforce Marketing Cloud Intelligence, Luminate Online, Engaging Networks, EveryAction, and HubSpot. • Create personas and customer journey maps to guide analytics and reporting strategies, ensuring alignment with client and organizational goals.

Requirements

• Bachelor’s degree in Analytics, Business, or a related field. • 5+ years of experience in digital marketing analytics and reporting, with a focus on nonprofit and for-good sectors. • Strong understanding of marketing analytics and the ability to derive actionable insights. • Proficient in Google Tag Manager, Google Analytics 4, and Looker Studio. • Basic familiarity with data layers, Javascript, HTML, and SQL. • Proven experience collaborating with nonprofit clients, understanding their goals and unique missions, and tailoring analytics and reporting strategies to align. • Familiarity with reporting functionalities in Salesforce Marketing Cloud, HubSpot, Luminate Online, Engaging Networks, and EveryAction. • Excellent communication and collaboration skills. • Ability to work independently and as part of a team.