Senior Performance Marketing Manager

3 days ago

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Description

• Own operations and execution across all programmatic paid ad channels to deliver against growth and ROI goals • Build the paid channel strategy, forecast and budget for our business in collaboration with growth, marketing and finance teams • Drive CRO initiatives through ads, landing pages and website experiences • Test and scale new programmatic paid ad channels • Analyze and present paid media investments efficiency to executive team and cross-functional stakeholders • Partner with external agencies and internal teams to execute paid media plans • Launch, scale, and optimize best-in-class paid media campaigns • Build, prioritize and maintain a backlog of experiments • Document and share experiment results and learnings with the broader team on a regular basis • Be prepared to take on other duties or ad-hoc assignments related to growth marketing

Requirements

• 5+ years of direct experience in performance marketing • Hands-on experience managing budgets for paid media programs, including Google Ads, Performance Max, Meta Ads, ideally with a focus on B2B SaaS • Able to execute independently on end-to-end plans • Fluency with digital ad channel data, metrics, measurement, and analytics • Solid understanding of experimentation and A/B testing • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and present to leadership • Extra points if you have: • Experience working at a high-growth startup • Experience working in full remote across global time zones • Passionate about empowering small businesses through good design

Benefits

• $130,000 - $155,000 base salary • 100% remote with monthly internet stipend • Fully paid health insurance • 16 weeks paid parental leave • Unlimited flexible time off • 401k match (US employees only) • A team that values diversity and inclusion with a leadership team that's 70% women; 85% underrepresented minorities