Communications and Community Manager
4 days ago
Description
• Develop and execute an on-going strategic communications plan, partnering with internal stakeholders and external agencies as required, to drive brand and business metrics; • Use communications strategies to connect with key audiences, build Madica’s image, drive interest in our investment program and our portfolio companies; • Partner with colleagues, freelancers and agencies to create content and thought leadership pieces in a variety of formats (articles, videos, podcasts, infographics); • Partner with colleagues to research and understand the needs of Madica founders and the broader African early stage startup ecosystem, and design new content to meet them through various channels; • Develop publications such as newsletters, releases, email announcements, planned publications, video and special projects; • Manage Social Media campaigns for various social media platforms to align with marketing strategies; • Monitor media coverage and ensure appropriate responses; • Ensure websites, social media, and other digital channels are aligned to PR efforts and are up to date with news releases, articles, etc.; • Develop and maintain contacts with media members, influencers and community leaders; • Evaluate and identify events that we should be attending/sponsoring to reach our target audiences. Determine our presence and manage logistics; • Ensure all leads are captured, uploaded to our CRM system and followed-up on in a timely manner; evaluate the quality of the event and determine if we should invest again.
Requirements
• Passion for African startups and extensive experience working in the African startup ecosystem as a product marketer, content or digital marketer, producer, media executive or PR/communcations manager; • Evidence of consistent track record of content creation; • Strong execution and program management skills; • Evidence of strong community-building skills; • Hands on experience with social media platforms and social media marketing for brands; • Passion for creating and executing on strategy with ability to think analytically, understand metrics and adjust strategy accordingly; • Highly structured yet flexible in a dynamic environment; • Exceptional research, writing, editing, verbal and interpersonal communication skills. • Strong communicator, able to talk/share internally and externally about what Madica is building, especially in writing and presenting before groups of all sizes; • Preference for candidates with established networks and credibility with African founders and investors; • High-energy and independent self-starter, entrepreneurial spirit, and great teammate; • Fluency in French preferred but not required; • Comfort with working in a highly collaborative, global team.
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