SEM Online Marketing Analyst

September 25

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FocusKPI, Inc.

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Business Intelligence • Human Resources/Staffing Solutions • Risk Management • Multi-touch Attribution Model • ROI Improvement

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Description

• Develop, implement, and refine innovative paid search strategies to achieve business goals and maximize return on investment (ROI) • Analyze and report on campaign performance data to inform strategic decisions, expansion efforts, and enhance future campaigns • Innovate within SEM by experimenting & conducting ongoing testing through data-driven optimization of keywords, bidding strategies, and ad copy • Dive deep into reporting, which includes, but is not limited to, bids, devices, audience segments, geo and demo targets, creative, etc. • Manage and optimize a multi-million dollar budget for significant SEM growth, collaborating with external agencies for effective execution • Process trademark whitelisting requests for the client's partnerships and submit competitor trademark violations, when necessary • Submit and manage project requests with cross-functional teams

Requirements

• Must have 3-5 years of proven experience in paid search running complex search accounts with a deep understanding of search engine marketing and a track record of driving channel growth • Campaign management, measurement, optimization, and reporting is in your DNA • Have an affinity to data and demonstrate excellent analytical skills when manipulating data sets (e.g. creating pivot +tables / VLOOKUP / handling budget/performance) • Highly organized and very detail-driven • Proven record in successfully handling multiple projects at a given time • Experience collaborating with Marketing Analytics, Product Marketers, Machine Learning, and Data Engineering teams • Ability to work in a team environment as well as independently • Cares about the output and the quality of the results • A dedication & love for the work and team and a desire to make the team better in all aspects • Big plus, but not required if: Experience with keyword trademark management and 3rd party tools • SQL knowledge • Experience with reporting, data presentation, and visualization using Tableau