Lead Marketing Analyst

6 days ago

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Fortis Games

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video games • games • gaming • social games • interactive entertainment

201 - 500

Description

• Seeking an experienced Lead Marketing Analyst. • Define, develop and implement analytics framework for Marketing and Publishing. • Collaborate with teams to define data requirements and KPIs for campaigns. • Work with Engineering to create data collection strategies. • Develop and maintain data models and dashboards for insights. • Conduct detailed analysis of user acquisition campaigns. • Perform data modeling for predicting Lifetime Value (LTV). • Provide guidance and training to junior analysts. • Stay informed about trends in marketing analytics.

Requirements

• 5-7 years proven experience in marketing analytics, focusing on user acquisition in gaming. • Strong analytical skills with expertise in tools like SQL, Python, R, or similar. • High proficiency in statistical analysis for A/B testing. • Proficiency in data visualization tools like Looker. • Deep understanding of digital marketing channels and performance metrics. • Excellent communication and collaboration skills. • Strong project management skills. • Proven experience mentoring analysts. • Passion for gaming and interest in leveraging data for growth.

Benefits

• Equal Opportunity Employer. • Diversity and inclusivity. • Opportunities for mentorship and guidance.