Director of Brand and Communications - Equity Only
November 9
Description
• Develop and execute a comprehensive communication strategy encompassing media outreach, social media content curation, and influencer engagement. • Safeguard and enhance the integrity and reputation of the Luupli brand across all platforms and touchpoints. • Cultivate and nurture strategic relationships with key stakeholders, thought leaders, and influencers within the industry to amplify our brand presence. • Lead and oversee PR initiatives, including but not limited to orchestrating media interviews, delivering impactful speeches, issuing press releases, and crafting compelling presentations. • Act as the primary liaison for media inquiries, individual queries, and organizational communications, ensuring timely and accurate responses. • Develop and disseminate a wide array of communication materials, including press kits, newsletters, blog posts, and thought leadership articles, to effectively convey the organization's messages to the public and media outlets. • Monitor and analyse communication metrics and feedback to continuously optimize strategies and initiatives for maximum impact and engagement.
Requirements
• Bachelor’s degree in Communications, Journalism, Public Relations, or a related field. • Proven track record of success in a senior-level communications or PR role, with extensive experience in developing and executing integrated communication strategies across diverse channels and platforms. • Demonstrated expertise in managing media relations across online, broadcast, and print mediums, with a keen understanding of media landscape and trends. • Proficiency in leveraging digital tools and technologies, including MS Office suite, social media management platforms, analytics tools, and content management systems. • Exceptional verbal and written communication skills, with a keen eye for detail and storytelling prowess. • Strong leadership acumen, with the ability to inspire and motivate cross-functional teams, foster a culture of collaboration and innovation, and drive results in a fast-paced, dynamic environment. • Strategic thinker with excellent problem-solving skills and the ability to navigate complex issues and crisis situations with poise and agility. • Proven ability to thrive in a startup or entrepreneurial environment, with a high degree of adaptability, resilience, and resourcefulness.
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