Art Director
3 days ago
Description
• Create compelling and on-brand visual content, including emails, social media posts, and digital ads, ensuring consistency across all touchpoints • Prioritize customer journey and conversion optimization in all design work, using insights from analytics and A/B testing to refine and improve designs • Analyze and interpret campaign briefs to understand objectives, target audiences, and key messages • Develop and execute the key visuals and art direction of marketing campaigns, enforcing it and ensuring that all creative assets align with the company's brand identity and target audience • Maintain brand consistency across all marketing channels, ensuring that the company's visual identity is strong and recognizable • Work with the Creative Director and Team Lead to develop creative concepts that serve our OKRs • Work closely with the copywriters, marketers, and other stakeholders to ensure that creative assets align with overall marketing objectives • Conduct critiques with the design team to review and give approvals for assets, ensuring that designs meet the objectives • Manage and mentor a team of designers, providing guidance and constructive feedback to support their professional growth and skill development • Oversee project timelines, ensuring efficient distribution of tasks within the design team to meet deadlines and deliver high-quality results • Identify areas for improvement in creative processes and team dynamics, implementing changes that enhance efficiency • Stay current with industry trends, design techniques, and technology to keep the creative output fresh and relevant
Requirements
• Bachelor's degree in Fine Arts, Graphic Design, Marketing, Advertising, or any related field (or equivalent experience) • 2+ years experience as an Art Director, Digital Designer, or Senior Designer, with a focus on e-commerce or digital marketing serving the US market • 2+ years of experience managing a team through campaigns and projects • Strong understanding of how design drives eCommerce performance and customer engagement • Strong portfolio of designs and/or projects • Expertise in Adobe Creative Suite (Photoshop, Illustrator, etc) and familiarity with web design tools (e.g., Figma) • Ability to collaborate effectively with cross-functional teams and communicate ideas clearly • Strong attention to detail, excellent organizational skills, and the ability to handle multiple projects simultaneously
Benefits
• Competitive monthly salary • HMO reimbursement • Adobe Creative Suite is provided • The opportunity to learn a lot rapidly • Working in a great culture. We’re a talented, engaged, and ambitious team dedicated to building a business together. We work very hard but we’re also very good to each other. The entire Fresh Prints team is kind, open, informal, and caring. We earnestly support each other in our personal and professional goals.
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