Email Marketing Coordinator

July 27

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Fresh Prints

America's fastest growing collegiate custom apparel company six years in a row.

11 - 50

Description

• Develop and execute email and text messaging strategies aligned with organizational goals and target audience preferences • Plan and schedule email and text campaigns, considering timing, frequency, and segmentation to optimize engagement and conversion rates • Set up and maintain automated email workflows and drip campaigns using marketing automation platforms, ensuring seamless customer journeys and timely follow-ups • Design and optimize email templates and text message formats for various campaigns, ensuring consistency with brand guidelines and responsiveness across devices • Plan A/B tests on subject lines, content, calls-to-action, and other elements to optimize campaign performance and conversion rates • Monitor and analyze email and text campaign performance metrics such as open rates, click-through rates, conversion rates, and ROI, providing insights for continuous improvement • Collaborate with cross-functional teams such as design, content, sales, and product to align email and text campaigns with overall marketing and business objectives • Utilize data analysis and segmentation techniques to create targeted email and text campaigns tailored to specific audience segments, increasing relevance and engagement • Prepare and present regular reports on email and text campaign performance, highlighting key metrics, trends, and actionable insights for stakeholders and management

Requirements

• Strong collaboration and communication skills • Fluency in English is a must • Strong time management & prioritization skills • Super detail-oriented and meticulous with work • Self-motivated and excited to work on different kinds of projects • Understanding basic HTML and CSS will earn you brownie points • Strong analytical skills with the ability to interpret data and provide actionable insights • Basic knowledge of Google Sheets and MS Excel

Benefits

• $700 per month and $40 NSA • Health Insurance • The opportunity to learn a lot rapidly • Working with a talented and busy team dedicated to building a business together

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