Performance Marketing Manager

July 20

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Description

• Own hitting our ad channel MQL volume and cost goals • Work with our agency to manage and build an overall search and social ads marketing strategy • Collaborate with our creative team to design ad creatives • Write compelling on-brand ad copy that grabs attention, communicates key messages, and drives action • Work with our agency to plan and execute A/B tests to evaluate different ad variations and optimize for better results • Continuously optimize ad placements, targeting options, and bidding strategies to improve campaign performance • Utilize audience segmentation strategies to target specific demographics, interests, and behaviors effectively • Ensure that all ads meet quality & brand standards • Generate comprehensive reports on advertising performance, providing actionable insights and recommendations to stakeholders • Manage advertising budgets based on performance, market trends, and business objectives • Conduct regular analysis of competitor advertising activities to identify strengths, weaknesses, and opportunities for differentiation • Collaborate with cross-functional teams, including revenue, brand awareness, and retention, to align advertising efforts with overall business goals

Requirements

• 3+ years of experience with search & social ads • Proven experience in advertising management and funnel optimization • Strong understanding of digital advertising platforms like Google & Facebook Ads • Familiarity with advertising metrics and KPIs, such as CTR, CPC, CPA, ROAS, etc • Ability to multitask and manage multiple projects simultaneously in a fast-paced environment • Excellent analytical skills and ability to provide actionable insights from data • Excellent communication, negotiation, and interpersonal skills • Creative thinker with a passion for staying abreast of industry trends and innovations • Strong time management & prioritization skills • Super detail-oriented and meticulous with work • Self-motivated and excited to work on different projects

Benefits

• Competitive Annual Salary • Health Insurance • The opportunity to learn a lot rapidly • Working with a talented and busy team dedicated to building a business together