Lead Partner Marketing Manager

February 21

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FullStory

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FullStory is a behavior analytics platform that provides real-time insights into user interactions with websites and applications. It allows businesses to assess and enhance their web experiences through data-driven insights, enabling them to optimize customer engagement, increase conversions, and improve overall satisfaction. With features like session replay, mobile analytics, and predictive analytics, FullStory empowers teams across various industries to better understand customer behavior and build tailored, enterprise-level solutions.

session replay • heat maps • user experience research • debugging • customer support

501 - 1000 employees

Founded 2014

🛍️ eCommerce

☁️ SaaS

💰 $25M Venture Round on 2022-08

📋 Description

• This role can be performed remotely anywhere within the United States. • As the Lead Partner Marketing Manager, you will play a pivotal role in developing and executing strategic marketing initiatives with Fullstory’s key technology and solution partners. • You’ll work cross-functionally to drive joint marketing campaigns, create compelling co-branded content, and optimize go-to-market (GTM) strategies to maximize partner-driven revenue. • This role requires a mix of strategic thinking, creativity, and executional excellence to strengthen our partner ecosystem and accelerate growth. • Act as a partner evangelist and the primary point of contact for Partners inside the Marketing team. • Identify where strategic partners should be incorporated and lead all new product introductions to the channel. • Own Marketing-sponsored partner events and collaborate with the Partner team on Partner-sponsored events. • Quarterback all content creation and promotion of partner-led solutions and Integrations across Marketing channels. • Maximize all Marketing Development Funds (MDF) from partners and track ROI. • Develop and execute partner marketing strategies that drive awareness, engagement, and revenue growth. • Support Innovation days execution in collaboration with key stakeholders to deliver pipeline. • Build and maintain strong relationships with partners, ensuring alignment on goals, messaging, and execution. • Measure and report on the success of partner marketing programs, identifying areas for improvement.

🎯 Requirements

• 5-7+ years of experience in partner marketing, alliances, or channel marketing, preferably in SaaS or B2B tech. • Strong project management skills with the ability to juggle multiple initiatives and stakeholders. • Experience in developing and executing co-marketing programs with technology and agency partners. • Excellent communication, storytelling, and relationship-building skills. • Data-driven mindset with experience tracking and optimizing marketing performance. • Ability to work cross-functionally and influence without direct authority. • Passion for digital experience, analytics, and innovative marketing strategies.

🏖️ Benefits

• Autonomy and flexibility. • Benefits. • Learning opportunities. • Productivity support. • Team events. • Paid parental leave. • Grow your family. • Bereavement leave. • Miscarriage/Pregnancy loss leave.