Media Relations Freelancer

2 days ago

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Public Relations • Integrated Marketing • Communications • digital marketing • website redesign

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Description

• This freelance role is designed to provide flexible support to full-time agency teams during especially busy times and/or to provide expertise for a specific client. • You will be responsible for pitching and securing media coverage in top-tier publications within the finance sector. • Proactively pitch news/storylines to a variety of media, including print and broadcast at national, regional, vertical, and specialty media outlets. • Proactively looks for potential pitching opportunities. • Regular reporting on conversations with members of the media and feedback on pitches. • Develop written materials, including PR campaigns and media relations strategies. • Leverage/build relationships with key media contacts and identify opportunities to proactively pitch brand and corporate stories through traditional and social media outlets as appropriate. • Liaise and collaborate with internal teams as needed and help provide creative solutions to communication problems. • Provide guidance to ensure coordination and communication of messages/news to both internal and external audiences. • Evaluate the effectiveness of media programs and communicate results back to business.

Requirements

• Former experience at a communications agency • Strong research, writing, and editing skills • Ability to develop strategies based on industry trends and emerging opportunities • Strong understanding of the financial media landscape and existing relationships, or ability to build relationships to support client requirements • General familiarity with public relations measurement reports • Prior usage of Signal and Cision is a plus but not required. Employer will provide training on the Signal platform • Ability to communicate via G Suite, such as Google Drive, Google Sheets, and Google Docs • Access to and familiarity with Slack as a communications channel is preferred • Would be beneficial to have experience in using paid social for amplification • Exceptional organizational and multitasking skills • Ability to work independently - ensuring you get the guidance and feedback required to drive results • Decisiveness and strong problem-solving skills, especially under pressure • Ability to develop and maintain working relationships