TV Media Research Analyst

July 27

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Description

• The primary role of the TV Media Research Analyst is to analyze qualitative and quantitative data, trends, consumer behavior, and competitive factors aimed at creating persuasive sales presentations and stories for our clients • The role is measured by the ability to quickly and accurately build business stories using qualitative and quantitative data from multiple data sources • The ideal candidate is naturally curious and analytical, yet able to work quickly and meet deadlines • They like working with others in a team-oriented environment, are comfortable communicating with clients, and thrive under pressure • Work quickly to pull accurate market research that responds to requests from markets of various sizes and meet deadlines • Use data from multiple sources on consumers, competitors, and marketplace to consolidate information into reports and presentations • Understand business objectives and use data to build persuasive sales presentations and stories • Gain insights into customer attitudes and needs through qualitative and quantitative research from multiple sources • Ensure that presentations are accurate, clear, and complete

Requirements

• 1+ years experience with quantitative and qualitative media data and software preferred • 1+ years as a TV research analyst preferred • Comscore proficiency preferred • 1+ years experience working in a media sales department or advertising agency or as a business research analyst preferred • Proven experience analyzing consumer behavior • Bachelor’s Degree in Business, Economics, Marketing, Communications or a relevant field preferred • Proven market research analysis experience • Ability to interpret data and to multi-task • Strong communication and writing skills • Strong analytical and critical thinking • G-Suite knowledge • Excel proficiency • PowerPoint experience • Analytic software experience