Gamepires
“Gamepire - someone who is now allergic to light caused by countless hours playing video games, such as SCUM, in the dark” - definition from the Urban Dictionary We are a game development studio based in Zagreb, Croatia, whose main focus is creating video games with realistic graphics and gameplay$1. .$1
11 - 50
Product Marketing Lead - SCUM (Contract)
August 27
Gamepires
“Gamepire - someone who is now allergic to light caused by countless hours playing video games, such as SCUM, in the dark” - definition from the Urban Dictionary We are a game development studio based in Zagreb, Croatia, whose main focus is creating video games with realistic graphics and gameplay$1. .$1
11 - 50
Description
• Develop and execute successful go to market programs for the launch of SCUM across PC & Console. • Set the foundation for ongoing SCUM Live Service marketing plans. • Define and champion the franchise vision, brand identity and product positioning based on close partnership with development, community, marketing, creative, analytics, and research teams. • Lead the SCUM marketing & community teams to success; setting standards & owning overall accountability for great team culture & marketing execution. • Partner with development & research to ensure the player voice is part of the active product development roadmap. • Explore and implement innovative data analysis techniques & methods to drive new insights that have material impact on marketing performance. • Own and manage the SCUM marketing budget ensuring that all spend is KPI driven and delivers strong ROI. • Work in close collaboration with the Gamepires leadership team, ensuring that marketing is front & center of overall decision making & contributing to overall strategic goals. • Partner with specialist marketing teams such as performance marketing, PR & creative services to align strategic plans and help execute against the plans and tactics. • Partner with internal creative and development teams to develop stand out and effective creative: logos, key art, and videos, icons, and storefronts.
Requirements
• Proven experience in brand management, brand strategy, product marketing, and building tactical marketing plans in the video games industry. • A strong enthusiasm for survival, crafting PC & console games. • Strong cross-functional project management and coordination experience. • Demonstrable marketing creative development and management experience. • Availability and willingness to work 3-5 days per week on a contract basis. • Ability to visit the studio in Zagreb, Croatia if required from time to time.
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