Brand Strategist - Copywriter
Yesterday
Description
• The goal of the Brand Strategist & Copywriter is to guide the communications team in producing tight, emotive copy which engages and converts target audiences across all channels. • You are responsible for crafting and maintaining the company brand, tone and voice across all channels. • This role works across a range of impact travel brands: GVI, Bushwise, IFGA and World of Difference. • Recommend progressive identities for all brands and products, to position the brand for growth. • Set the standards for copywriting in the team, ensuring quality production across all channels. • Create content and promotional campaigns across all channels: website, paid media, email, social media, marketing campaigns, posters, presentations, brochures, blog and more. • Lead a team of digital professionals to define the strategic direction across social, paid media, video, website, email and other. • Be obsessed with and drive growth every step of the way - across social media followers, paid media CTR, site conversion, lead score and more. • Through clever use of copy and creative, strategise solutions to improve conversion across all touchpoints. • Responsibility for the communications approach to crisis communications. • Ensure efficient editorial processes within the team while taking into account SEO, brand and editorial guidelines, such as ethical integrity. • Collaborating with the design, operations, development, analytical and outreach teams to ensure efficient, effective and scalable processes. • Providing administrative management, leadership and training to the communications team, while shaping the team structure. • Monitor and share insights on emerging topics around conservation, field/safari-guiding, mental health, identity politics, Gen Z/youth culture, and integrate relevant insights into the marketing team’s work.
Requirements
• 6+ years experience as a copywriter • 2+ years experience as a brand manager or in a similar role • A degree or qualification in marketing, advertising, communications or other relevant subject areas. • Strong leadership and management skills. • Advantageous Experience working with Gen Z brands which target UK & US audiences. • Experience in an agency. • Travel experience, and an understanding of volunteering abroad, or taking a gap year abroad.
Benefits
• Half-day Friday every quarter • Collaborative, flexible culture • Transparency – hear directly from the CEO consistently • We laugh a lot, genuinely care about and support each other, and do the occasional dress-up • In-house counselling support
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