Performance Marketing Senior Specialist

2 days ago

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🏠💜 في كل مكان لك بيت

Travel • Hospitality • Accommodation • Tourism

51 - 200 employees

📋 Description

• Develop and execute high-impact performance marketing strategies across multiple digital channels. • Own end-to-end campaign management, including digital prospecting, remarketing, and acquisition efforts. • Optimize performance across all paid, organic, and owned media channels to maximize return on Ad spending investment (ROAS) and lower CAC. • Manage and allocate budgets efficiently across Google Ads, Meta, TikTok, Snap, and any other paid channels. • Implement full-funnel attribution modeling to track and optimize cross-channel performance, including web-to-app conversions. • Test, evaluate, and scale new acquisition channels (programmatic, influencer-led performance, affiliate, partnerships). • Partnered with creative teams to A/B test and iterate on ad creatives for maximum conversion impact. • Collaborate with data & tech teams to automate workflows, integrate new tools, and enhance customer segmentation. • Improve funnel conversion rates through data-driven optimizations and behavioral insights. • Analyze customer journeys, identify pain points, and deploy personalized retargeting strategies. • Implement incrementality testing to distinguish real performance uplift vs. cannibalization. • Drive CLTV (Customer Lifetime Value) improvements through strategic retention-focused marketing. • Build and mentor a high-performing performance marketing team focused on rapid experimentation and revenue growth. • Stay ahead of industry trends and leverage AI, automation, and predictive analytics for smarter campaign management.

🎯 Requirements

• 2+ years of experience in digital marketing, preferably in a high-growth B2C startup or marketplace environment. • Proven experience managing multi-channel campaigns (PPC, SEO, social, affiliate, programmatic, email, and retargeting). • Strong budget management skills, optimizing for ROAS, CAC, LTV, and incrementality. • Experience in leading a team of at least 4 performance marketers. • Deep understanding of Google Ads, Meta, TikTok, Snap, Apple Search Ads, and affiliate marketing. • Expertise in Google Analytics (GA4), Amplitude, Hotjar, and conversion rate optimization (CRO). • Hands-on experience in A/B testing, marketing automation, and behavioral analytics. • Proficiency in attribution tools (Kochava, AppsFlyer, Adjust, or similar) is a must. • CRM and marketing automation experience with Braze, MoEngage, or WebEngage is an advantage • Ability to connect performance marketing insights to business goals (ROI, revenue growth, profitability). • Exceptional data analysis skills with a strong foundation in SQL (Nice to have), Excel, and visualization tools. • Strong presentation, communication, and stakeholder management skills.