Gemini: Advanced Marketing Solutions
Gemini: Advanced Marketing Solutions is a performance marketing agency dedicated to helping businesses discover growth, connect with new customers, and build brand loyalty. Specializing in paid media, organic search, web development, design, and AI-driven automation, Gemini provides innovative tools and strategies to enhance marketing performance and future-proof businesses. Serving B2B services, home services, and professional service providers, the company emphasizes excellence, integrity, and commitment to delivering scalable and predictable growth. With over three decades of experience, Gemini's custom-engineered tools and performance marketing strategies ensure measurable results and a true return on investment. Their portfolio includes services such as SEO, content marketing, creative services, and email marketing, reinforced by testimonials of client satisfaction and long-term partnerships.
Web Design and Development • Social Media Marketing • Mobile Marketing • Local Listings Management • Reputation Management
Web Developer - Conversion and Data Tracking Expert
March 8
Gemini: Advanced Marketing Solutions
Gemini: Advanced Marketing Solutions is a performance marketing agency dedicated to helping businesses discover growth, connect with new customers, and build brand loyalty. Specializing in paid media, organic search, web development, design, and AI-driven automation, Gemini provides innovative tools and strategies to enhance marketing performance and future-proof businesses. Serving B2B services, home services, and professional service providers, the company emphasizes excellence, integrity, and commitment to delivering scalable and predictable growth. With over three decades of experience, Gemini's custom-engineered tools and performance marketing strategies ensure measurable results and a true return on investment. Their portfolio includes services such as SEO, content marketing, creative services, and email marketing, reinforced by testimonials of client satisfaction and long-term partnerships.
Web Design and Development • Social Media Marketing • Mobile Marketing • Local Listings Management • Reputation Management
📋 Description
• We’re looking for a highly skilled web developer with expertise in conversion tracking, analytics implementation, and data accuracy. • This contract, hourly position focuses on ensuring the highest level of precision in tracking traffic, form submissions, and marketing performance across websites. • Projects include implementing and optimizing form tracking and conversion event tracking across various CMS platforms (WordPress, Shopify, etc.). • Implementing form attribution using hidden fields to capture and pass source, medium, campaign, and other tracking parameters for accurate lead tracking and multi-channel attribution. • Setting up and refining Google Tag Manager (GTM), Google Analytics 4 (GA4), and other tracking tools. • Troubleshooting and fixing discrepancies in conversion tracking, pixel fires, and event triggers. • Implementing server-side tracking solutions and first-party data strategies as third-party cookies phase out. • Staying ahead of changes like iOS privacy updates, Google’s Privacy Sandbox, and GDPR/CCPA compliance. • Ensuring accurate multi-channel marketing attribution for paid and organic campaigns. • Working closely with our marketing team to verify and validate tracking across ad platforms (Google Ads, Meta, LinkedIn, etc.). • Providing documentation and best practices for future-proofing tracking solutions.
🎯 Requirements
• 5+ years of experience in web development with a focus on tracking and analytics • Expert in Google Tag Manager (GTM), Google Analytics 4 (GA4), and Meta (Facebook) Pixel • Skilled in JavaScript and Data Layer setup for advanced tracking implementations • Experienced with server-side tracking, first-party data strategies, and Conversion APIs • Strong understanding of cookie-less tracking solutions and privacy regulations (GDPR, CCPA, iOS updates, etc.) • Analytical and detail-oriented—you don’t just set up tracking, you validate and troubleshoot it • Able to communicate complex tracking solutions to non-technical teams
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