Genesis Tech
Genesis Tech is a Ukrainian co-founding IT company that partners with top entrepreneurs in Central and Eastern Europe to build global tech businesses. Known as one of the most powerful tech teams in Ukraine and the CEE region, Genesis Tech has succeeded in publishing applications utilized by millions around the globe, with 400 million downloads worldwide. The company develops a range of tech products across various fields, including education, social discovery, dating, and health & fitness, integrating creative authoring with advanced AI technology. Genesis Tech is dedicated to enhancing the quality of life by creating fast-growing products, participating in cyber security, and spearheading educational initiatives. It's recognized for its entrepreneurial management structure and its influence in the tech industry.
internet services • marketing • advertising • global internet solutions • media
Email Marketing Specialist - Retention
October 20, 2024
Genesis Tech
Genesis Tech is a Ukrainian co-founding IT company that partners with top entrepreneurs in Central and Eastern Europe to build global tech businesses. Known as one of the most powerful tech teams in Ukraine and the CEE region, Genesis Tech has succeeded in publishing applications utilized by millions around the globe, with 400 million downloads worldwide. The company develops a range of tech products across various fields, including education, social discovery, dating, and health & fitness, integrating creative authoring with advanced AI technology. Genesis Tech is dedicated to enhancing the quality of life by creating fast-growing products, participating in cyber security, and spearheading educational initiatives. It's recognized for its entrepreneurial management structure and its influence in the tech industry.
internet services • marketing • advertising • global internet solutions • media
📋 Description
• Seeking a proactive Email Marketing Specialist with a product mindset to join our Retention team. • Responsible for building a comprehensive system of retention tools designed to increase user activation and retention. • Manage and optimize automated omnichannel campaigns across email, web push, mobile push and SMS channels to drive customer engagement and retention; • Conduct A/B tests and analyze the results to optimize key email-marketing and product metrics; • Stay updated on industry trends and monitor competitor email marketing and retention strategies to identify opportunities for improvement. • Generate innovative ideas and hypotheses to enhance the existing framework of retention instruments and drive user loyalty and lifetime value. • Collaborate closely with the product team to implement initiatives related to retention instruments, ensuring alignment with overall product strategy and customer experience.
🎯 Requirements
• 1+ year of experience with email automatization campaigns: user onboarding, activation, engagement, and churn-reduction campaigns; • Understanding of digital marketing and email fundamentals: CAN-SPAM, GPPR and CCPA requirements, segmentation, CR/OR/CTR, IP / Domain reputation; • Excellent analytical skills with a focus on making data-driven decisions to continuously improve campaign performance; • Experience with A/B testing; • Upper-Intermediate English language skills and strong copywriting skills to create compelling content that resonates with our audience; • Creativity and problem-solving skills to develop innovative solutions and ideas for campaigns success; • Attention to detail to ensure accurate and error-free campaigns; • Systematic and structural approach to work. • Nice to have: Basic knowledge of HTML and CSS to create and edit email and push notification templates; • Familiarity with Tableau and Iterable; • Experience working with web push campaigns.
🏖️ Benefits
• Work from the comfort of your home or from one of our offices in Kyiv or Warsaw. • Enjoy 20 annual vacation days and unlimited sick leave, all covered by the company; • Don't worry about getting the right equipment, we've got you covered if necessary; • Stay healthy with access to a corporate doctor online, and health insurance options in Ukraine or a fixed amount towards insurance abroad after your probation period; • Keep learning with our extensive corporate library, internal online meetings, and lectures; • Grow your skills with our training compensation program; • Take advantage of our supportive corporate culture, including assistance with relocation, advice on legal stay abroad, housing support, and help for third-country nationals; • Have fun with our online events and team-building activities!
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