Email Marketing Specialist - Retention

October 20

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Genesis Tech

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internet services • marketing • advertising • global internet solutions • media

1001 - 5000

💰 Series B on 2015-01

Description

• Seeking a proactive Email Marketing Specialist with a product mindset to join our Retention team. • Responsible for building a comprehensive system of retention tools designed to increase user activation and retention. • Manage and optimize automated omnichannel campaigns across email, web push, mobile push and SMS channels to drive customer engagement and retention; • Conduct A/B tests and analyze the results to optimize key email-marketing and product metrics; • Stay updated on industry trends and monitor competitor email marketing and retention strategies to identify opportunities for improvement. • Generate innovative ideas and hypotheses to enhance the existing framework of retention instruments and drive user loyalty and lifetime value. • Collaborate closely with the product team to implement initiatives related to retention instruments, ensuring alignment with overall product strategy and customer experience.

Requirements

• 1+ year of experience with email automatization campaigns: user onboarding, activation, engagement, and churn-reduction campaigns; • Understanding of digital marketing and email fundamentals: CAN-SPAM, GPPR and CCPA requirements, segmentation, CR/OR/CTR, IP / Domain reputation; • Excellent analytical skills with a focus on making data-driven decisions to continuously improve campaign performance; • Experience with A/B testing; • Upper-Intermediate English language skills and strong copywriting skills to create compelling content that resonates with our audience; • Creativity and problem-solving skills to develop innovative solutions and ideas for campaigns success; • Attention to detail to ensure accurate and error-free campaigns; • Systematic and structural approach to work. • Nice to have: Basic knowledge of HTML and CSS to create and edit email and push notification templates; • Familiarity with Tableau and Iterable; • Experience working with web push campaigns.

Benefits

• Work from the comfort of your home or from one of our offices in Kyiv or Warsaw. • Enjoy 20 annual vacation days and unlimited sick leave, all covered by the company; • Don't worry about getting the right equipment, we've got you covered if necessary; • Stay healthy with access to a corporate doctor online, and health insurance options in Ukraine or a fixed amount towards insurance abroad after your probation period; • Keep learning with our extensive corporate library, internal online meetings, and lectures; • Grow your skills with our training compensation program; • Take advantage of our supportive corporate culture, including assistance with relocation, advice on legal stay abroad, housing support, and help for third-country nationals; • Have fun with our online events and team-building activities!