Growth Marketing Manager

June 3

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Freed

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Description

• As the Growth Marketing Manager at Freed, you will be focused on driving efficient customer growth across owned and earned marketing channels, including referrals, SEO & content as well through improvement in the conversion funnel. Reporting into the Head of Growth, this role would be instrumental in accelerating efficient acquisition growth across the full funnel. • Develop and execute a comprehensive growth marketing strategy, focusing on acquiring, activating and converting trials to paying subscribers, and driving revenue growth. • Optimize marketing funnels, user segmentation, and targeting strategies to enhance campaign effectiveness and ROI. • Utilize data analytics and performance metrics to monitor campaign success, making data-driven decisions to refine and adjust strategies. • Analyze market trends, consumer behaviors, and competitive landscape to identify opportunities for growth and expansion. • Provide regular channel performance reports and ad hoc reports. • Execute on a roadmap of creative/conv funnel experimentation to inform optimization measures and drive growth across the funnel. • Bring a deep understanding of growth & optimization best practices such as A/B testing to work closely with the PLG team to conduct experiments, evaluate results, and build new features to improve the conversion funnel.

Requirements

• Bachelor's or Master's degree in Marketing, Business, or a related field • 4+ years of experience in a growth marketing role, with a proven track record at an PLG or a SaaS company • Strong expertise in various marketing channels and strategies, including SEO, lifecycle marketing, content marketing, and conversion funnel optimization • Excellent analytical skills with experience in data analysis tools and KPI tracking • Familiarity with content management systems (CMS) such as Webflow and lifecycle marketing platforms • Proficiency in web analytics tools (e.g. Google Analytics) and data visualization platforms • Outstanding communication and interpersonal skills, with the ability to work effectively in an agile, collaborative environment

Benefits

• Competitive salary and equity in a high-growth company • Opportunity to make an immediate impact • Medical, dental, and vision benefits for US-based employees • Unlimited PTO • Company-sponsored annual retreats