Digital Marketing Manager - B2B

February 22

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Eraneos Germany

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Eraneos Germany is a part of the Eraneos Group, a global Management & Technology Consultancy firm dedicated to helping organizations navigate the digital era. The company specializes in digital business transformation, strategy implementation, data and AI solutions, cybersecurity, and innovative technology platforms. With a focus on multiple industries including financial services, manufacturing, healthcare, and telecommunications, Eraneos Germany leverages technology and deep industry knowledge to deliver sustainable impact and value for its clients. Its services include automation, mergers & acquisitions advice, data security and privacy solutions, and organizational transformation, making it a trusted partner for businesses aiming to stay ahead in today's dynamic market.

Management Consulting • IT Consulting • Corporate Strategy & Business Planning • Digital Transformation • Data Analytics

1001 - 5000 employees

🏢 Enterprise

☁️ SaaS

📋 Description

• Plan and execute digital marketing strategies to boost brand awareness, lead generation, and online traffic. • Develop and implement engaging B2B social media campaigns across LinkedIn, Instagram, and other relevant platforms. • Create, edit, and manage high-quality content for websites, blogs, social media, brochures, whitepapers, presentations, and other marketing materials. • Ensure up-to-date, accurate, and engaging content on company websites using WordPress. • Optimize content for search engines, run paid ad campaigns, and analyze performance for ongoing improvements. • Track key performance indicators (KPIs) to measure the success of campaigns and suggest data-driven optimizations. • Maintain brand consistency across all digital assets while aligning with corporate identity guidelines. • Work closely with internal teams, consultants, and external partners to create compelling and data-backed content.

🎯 Requirements

• 5-7 years of experience in digital marketing, content creation, and lead generation in a B2B environment. • Expertise in Tools & Platforms: SEO tools (Google Analytics, SEMrush, etc.), Social media management (LinkedIn, Instagram, HubSpot), Website management (WordPress), Content creation tools (Canva, Adobe Suite) • Strong Writing & Editing Skills: Excellent ability to craft compelling content in German (native) and English (fluent). • Analytical & Creative Mindset: Ability to analyze performance data and optimize marketing efforts accordingly. • Project Management Skills: Highly organized, proactive, and able to handle multiple projects in a fast-paced environment. • Degree in Marketing, Communications, Journalism, or a related field.