PR & Marketing Specialist
Yesterday
Description
• This is an opportunity to work with a US based high-quality tequila brand, rooted in authentic Mexican tradition. • You’ll be at the forefront of crafting a brand experience that resonates with a diverse, discerning audience. • Help shape the voice of a premium tequila brand that blends artisanal craftsmanship, cultural heritage, and modern sophistication. • Play a key part in building and maintaining the brand’s positive image while amplifying its presence in the spirits and lifestyle industries. • Your passion for storytelling, deep knowledge of the media landscape, and expertise in creating compelling campaigns will help bring the brand’s unique narrative to life. • Develop and execute innovative public relations strategies that elevate brand awareness and drive engagement across target markets. • Cultivate strong relationships with media outlets, journalists, bloggers, influencers, and industry professionals, ensuring consistent, positive coverage across key publications and platforms. • Craft captivating press releases, media kits, brand stories, and other materials that effectively communicate the brand’s commitment to tradition, authenticity, and artistry. • Plan and manage high-impact events, including product launches, tastings, influencer partnerships, and media tours. • Ensure the brand’s voice and narrative are consistently communicated across all PR initiatives, collaborating with internal teams to align messaging with broader marketing goals. • Monitor and manage the brand’s public image, proactively addressing potential issues and maintaining the integrity of the brand’s reputation. • Analyze and report on PR performance metrics, delivering actionable insights to optimize future campaigns. • Stay on top of industry trends, competitor activity, and emerging opportunities within the spirits, luxury, and lifestyle sectors. • Oversee PR budgets, ensuring all campaigns and events are executed efficiently and effectively within financial parameters.
Requirements
• Bachelor’s degree in Public Relations, Marketing, Communications, or a related field. • 3+ years of proven experience in public relations within the luxury, beverage, lifestyle, or hospitality industries. • A strong network of established media contacts and an ability to build lasting relationships with key stakeholders. • Exceptional written and verbal communication skills, with the ability to craft persuasive and impactful content. • A track record of successfully planning and executing PR campaigns and events that achieve measurable results. • Creativity and an ability to think outside the box to develop unique strategies that resonate with diverse audiences. • Proficiency with PR and media monitoring tools and platforms. • Highly organized, detail-oriented, and able to manage multiple projects in a fast-paced environment. • Knowledge of the premium spirits industry, including tequila and mezcal, is a significant plus. • Ability to work based on PST business hours - 40 hrs per week remotely
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