Email Marketer

December 20, 2024

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GO-Globe ™ | CUSTOM WEB DESIGN AND DEVELOPMENT

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GO-Globe ™ is a leading provider of custom web design and development services, specializing in full-stack development, e-commerce solutions, and enterprise web applications. Established in 2005, the company focuses on delivering tailored digital solutions, including mobile applications, web design, UX/UI optimization, and advanced AI integrations. With expertise in various industries such as healthcare, real estate, and logistics, GO-Globe partners with businesses to enhance their online presence and achieve profitability through strategic consulting and ongoing support.

Web Design • Web Development • Mobile Apps • Web Application • SEO

11 - 50 employees

Founded 2005

🤝 B2B

👥 B2C

☁️ SaaS

📋 Description

• This is a remote position. • We’re looking for a skilled Email Marketer to join our team and take charge of crafting, executing, and optimizing email campaigns that engage and convert. • If you have a passion for creating impactful email strategies and a results-driven mindset, this is the role for you! • Email Campaign Development: Design, build, and execute email marketing campaigns, including newsletters, promotional emails, and automated drip campaigns. • Collaborate with the content and design teams to create engaging email templates that reflect brand guidelines. • Ensure all emails adhere to best practices, including responsive design for mobile and desktop. • Audience Segmentation & Personalization: Segment email lists based on customer behavior, preferences, and demographics to ensure relevant targeting. • Use dynamic content and personalization techniques to enhance user engagement. • Performance Tracking & Optimization: Monitor key metrics (open rates, click-through rates, conversions) to evaluate campaign success. • A/B test subject lines, email content, and CTAs to optimize performance. • Generate reports and insights on campaign performance and recommend improvements. • Compliance & Deliverability: Ensure email campaigns comply with GDPR, CAN-SPAM, and other regulations. • Manage email deliverability and maintain a clean email list by monitoring bounce rates and unsubscribe requests. • Tools & Platforms: Use email marketing platforms (e.g., Mailchimp, HubSpot, Zoho Campaigns, or similar) to schedule, send, and track campaigns. • Work with CRM tools to integrate email marketing efforts with broader marketing strategies.

🎯 Requirements

• 2+ years of hands-on experience in email marketing, preferably in a digital marketing agency or SaaS environment. • Proficiency with email marketing tools (e.g., Mailchimp, ActiveCampaign, HubSpot, Zoho Campaigns). • Strong understanding of audience segmentation and email list management. • Knowledge of email best practices, including responsive design and accessibility. • Basic HTML/CSS skills for email template customization. • Analytical skills to interpret campaign data and provide actionable insights. • Strong attention to detail and commitment to quality. • Excellent written and verbal communication skills. • Ability to manage multiple campaigns simultaneously and meet deadlines.

🏖️ Benefits

• Flexible work environment tailored to your schedule. • Opportunity to work with global clients and exciting projects. • A supportive team that values your expertise and creativity. • Competitive salary and growth opportunities.