GOBankingRates is a financial digital media company that specializes in helping consumers make informed banking and investment decisions. They provide comprehensive reviews and comparisons of savings accounts, checking accounts, loans, and various financial products, alongside expert advice on retirement planning, investing strategies, and tax management. Their mission is to empower users with knowledge to grow their wealth and manage their finances effectively.
Internet Advertising β’ Rate Tables β’ Customer Acquisition β’ Performance Based Marketing β’ Financial Vertical
February 10
πΊπΈ United States β Remote
π΅ $90k - $110k / year
β° Full Time
π‘ Mid-level
π Senior
π Product Analyst
GOBankingRates is a financial digital media company that specializes in helping consumers make informed banking and investment decisions. They provide comprehensive reviews and comparisons of savings accounts, checking accounts, loans, and various financial products, alongside expert advice on retirement planning, investing strategies, and tax management. Their mission is to empower users with knowledge to grow their wealth and manage their finances effectively.
Internet Advertising β’ Rate Tables β’ Customer Acquisition β’ Performance Based Marketing β’ Financial Vertical
β’ Strategize with embedded team to develop a cohesive and comprehensive understanding of the key drivers of the business, and leverage that understanding to achieve goals and move the company forward. β’ Ingest and aggregate key performance data, KPIs and operational data sets (for example keywords/groups, ads, bidding, creative assets, etc) to build structured models and analysis to drive insights and actionable intelligence. β’ Analyze and diagnose website performance, user behavior, traffic trends, and conversion metrics to identify patterns and provide actionable insights to drive growth, optimization, cost-cutting, and performance improvement. β’ Conceptualize and utilize statistical methods and data visualization techniques to convey a compelling business case for implementing recommendations based on data insights. Begin to build relationships with the Data Science Team for advanced data modeling. β’ Proactively share insights and strategic recommendations with measurable and sizable business impact, offering data-driven recommendations to optimize pages, improve user experience, and enhance conversion rates, aligning with the goals of multiple business units. β’ Partner with the Yield and Data Science teams to drive decision-making via critical, time-sensitive insights about our publisher partners, ad placements, and opportunities to improve KPIs. β’ Drive meaningful conversations with Data Engineering and Data Analytics to improve data access, data platform, data flow, and data accuracy. β’ Pivot quickly and smoothly between high-priority projects and changing business needs based on goals. β’ Foster solid working relationships with co-workers, leadership, and stakeholders to develop and maintain alignment in priorities, strategy, and vision across crucial initiatives.
β’ Experience: 3+ years of relevant work experience analyzing and optimizing website performance, user behavior, traffic patterns, and conversion metrics. β’ Strong background in analytics, understanding of concepts like Statistical Significance. β’ BA/BS in Mathematics, Statistics, Finance, Marketing, Economics, or a related field. β’ Exceptionally high standards in communicating the results of analysis clearly and effectively. β’ Strong verbal and written communication skills and confidence to deliver technical information succinctly and assertively to non-technical audiences. β’ Complex problem-solving and critical thinking skills, along with a solutions-oriented mindset. β’ Intermediate knowledge of Excel, including the ability to use formulas, functions, and pivot tables.
β’π 100% Remote Workplace: Enjoy the freedom to work from anywhere in the USA! β’πΈ Competitive Salary & Growth: Join a team that thrives on leadership, initiative, creativity, and passion, with a salary that matches your drive. β’ποΈ Time Off & Holidays: 20 PTO Days a year (15 vacation, 5 sick days) and holidays to recharge and relax. β’π² WFH Office Setup Stipend: We provide a one-time $250 stipend to create your ideal home workspace. β’π©βπ Student Loan Support: We contribute to your student loan payments after your first year with us. β’π¦ 401(k) Savings: Start saving right away with immediate contributions, plus a 4% company match after your first year! β’π§ Learning & Development: Access up to $2,500 per year for conferences, workshops, or accredited programs. β’ππΏ Health & Wellness Program: Get reimbursed up to $50 monthly for any mental health subscriptions, workout classes, and gym membershipsβboth in-person and virtual! β’π Exceptional Benefits: Comprehensive medical, dental, vision, and life insurance plans with generous employer contributions. β’π³ FSA Healthcare & Dependent Care: Flexible Spending Accounts to support your healthcare needs. β’π§πΏβπΌ Paid Family Leave: Maternity, paternity, and parental leave for child-related school activities to support your family. β’π» Access to Skillshare: Explore over 22,000 classes to fuel your growth. β’πͺ Employee Referral Program: Earn up to $3,000 for referring amazing talent to GOBankingRates. β’π GOBankingRates Swag: Receive awesome branded goodies and gear!
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