CMO / Chief Marketing Officer

August 11

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Logo Logos

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Logo Logos is a woman-owned Merchandising Agency and distributor$1. .$1

Branded Merchandise • Print • Graphic Design • Signage

2 - 10

Description

• Provide leadership and mentorship to the marketing team. • Define and develop marketing strategies to support the IFT’s overall strategies and objectives. • Develop and implement multi-channel marketing campaigns to drive user acquisition and retention. • Utilise data-driven insights to optimize marketing strategies and achieve measurable results. • Collaborate with cross-functional teams across the organisation - including stakeholder management with Leads of IFT portfolio projects, the Head of Community, and the Director of our internal Brand Studio. • Collaborate with all the projects that comprise IFT’s portfolio to align marketing efforts with their business goals. • Undertake market research and analyze the results in order to better understand the market. • Build and maintain relationships with agencies, influencers, and industry partners. • Oversee digital marketing efforts, including SEO, SEM, social media, email marketing, and paid advertising. • Create and execute content strategies that resonate with our target audience and align with our mission. • Monitor, analyze, and report on key performance metrics, adjusting strategies as needed to achieve optimal results. • Stay up-to-date with industry trends and emerging technologies to ensure our marketing efforts remain cutting-edge and competitive.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred. • 7+ years of marketing experience, with at least 3 years in a leadership role within the Web3, blockchain, or cryptocurrency industry. • Proven track record of developing and executing successful marketing campaigns that drive user acquisition and brand growth. • Strong understanding of Web3 technologies, blockchain, cryptocurrencies, and decentralized applications • A deep understanding of how web3 and open source communities develop. • Servant leader, with the ability to inspire and motivate a diverse team. • Exceptional written and verbal communication skills, with a talent for storytelling and crafting compelling narratives. • Proficiency in digital marketing tools and platforms, including Google Analytics, SEO/SEM tools, social media management tools, and marketing automation software. • Data driven, with the ability to analyze complex data and derive actionable insights to inform marketing strategies. • Proactive and motivated, with a passion for all things Web3. • Strong organizational skills and the ability to manage multiple projects simultaneously.