Goodway Group
Goodway Group is a digital marketing agency that focuses on integrating data, technology, and creativity to craft stories and build long-lasting relationships. They offer a comprehensive suite of services from martech consultancy and performance creative to deep consumer insights and media analytics. Goodway Group serves as a partner for modern marketers in both B2B and B2C sectors, providing tailored marketing solutions that emphasize outcome engineering, strategic planning, and data-driven insights. Additionally, they support retail media networks by integrating essential components to optimize both onsite and offsite media buying. Through their innovative approach and strong commitment to client satisfaction, Goodway Group transforms client visions into measurable growth and value.
Digital Advertising • Online Advertising • Programmatic Media • Real Time Bidding • Social Media Advertising
Director, Business Strategy and Development - Commerce
March 19
Goodway Group
Goodway Group is a digital marketing agency that focuses on integrating data, technology, and creativity to craft stories and build long-lasting relationships. They offer a comprehensive suite of services from martech consultancy and performance creative to deep consumer insights and media analytics. Goodway Group serves as a partner for modern marketers in both B2B and B2C sectors, providing tailored marketing solutions that emphasize outcome engineering, strategic planning, and data-driven insights. Additionally, they support retail media networks by integrating essential components to optimize both onsite and offsite media buying. Through their innovative approach and strong commitment to client satisfaction, Goodway Group transforms client visions into measurable growth and value.
Digital Advertising • Online Advertising • Programmatic Media • Real Time Bidding • Social Media Advertising
📋 Description
• As the Business Development Director - CPG & Retail, you will be responsible for winning net-new clients within the CPG and Retail sectors with a primary focus on selling Goodway Group’s Full Funnel & Commerce Media capabilities. • Your goal is to drive at least $1M in new revenue per year, focusing on larger deal sizes and high-value client engagements. • You will be a strategic hunter, leveraging your network, outbound prospecting, and industry events to build relationships with key decision-makers. • Work closely with GMs and VPs of Gradiant, G-Comm, and Tuff to ensure a smooth handoff from sales to client success teams.
🎯 Requirements
• Proven Sales Leadership: Track record of driving at least $1M+ in annual revenue through new business development. • Integrated Media Expertise: Able to talk to a client’s pain points around integrating brand and demand and national and retail media. • Commerce Media Expertise: Deep understanding of CPG and Retail Media, with knowledge of RMNs, full-funnel marketing, and data-driven performance strategies. • Strategic Hunting Mindset: Demonstrated success in outbound sales, self-generated pipeline building, and enterprise deal-closing. • Industry Network & Influence: Established network of decision-makers in CPG and Retail, with a strong personal brand as a LinkedIn thought leader and industry speaker. • Competitive Acumen: Ability to navigate complex, competitive sales cycles against PMG, Kepler, Publicis, SMG, Brainlabs, and IPG. • Storytelling & Negotiation Skills: Ability to craft compelling narratives that align Goodway’s solutions with client pain points. • Collaboration & Executive Presence: Ability to work closely with senior leadership (GMs/VPs) and seamlessly transition client relationships post-sale.
🏖️ Benefits
• Competitive compensation • Autonomy & Flexibility to drive your own success in a remote-first, high-growth company. • Work with an award-winning, forward-thinking team at the forefront of Commerce, Retail Media and Consulting. • Be a recognized industry thought leader, contributing to events, panels, and LinkedIn content.
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