Programmatic Advertising Manager

Yesterday

Apply Now

Receive Emails with Similar Jobs

Grapes Worldwide

WebsiteLinkedInAll Job Openings

Grapes Worldwide is a rapidly growing global marketing and communication agency with operations in India, the United Kingdom, and globally. The company offers a wide range of services including creative branding and strategy, social media management, content production, and digital PR. They leverage advanced technologies such as AI and data analytics to provide innovative solutions in website development, eCommerce, mobile app development, and technology-driven media strategies. Grapes Worldwide is dedicated to creating 'Story-Enabled Growth' and aims to drive both brand and business growth through a well-rounded, strategic approach. The agency is also notable for its strategic partnerships and creative campaigns that have earned them several industry accolades.

Web Design and Development • e-Commerce Development • Mobile Application Development • Social Media Management & Marketing • Search Engine Marketing

201 - 500 employees

📱 Media

☁️ SaaS

📋 Description

• Plan, execute, and optimize programmatic advertising campaigns using DV360. • Monitor campaign performance and ensure timely optimizations to achieve KPIs (CTR, VTR,Reach, etc.). • Develop and maintain comprehensive Excel-based reports to track performance and provide actionable insights. • Collaborate with internal teams to align campaign strategies with overall business objectives. • Troubleshoot and resolve technical issues related to programmatic campaigns. • Manage budgets effectively, ensuring optimal allocation of ad spend across campaigns. • Conduct audience research and leverage data-driven insights to refine targeting strategies. • Stay updated with the latest trends, tools, and technologies in programmatic advertising and DV360.

🎯 Requirements

• 2-4 years of hands-on experience with DV360 in managing programmatic advertising campaigns. • Proficiency in campaign monitoring, optimization, and troubleshooting. • Strong analytical skills with the ability to interpret data and generate insights. • Advanced Excel skills for reporting, including pivot tables, VLOOKUP, and chart creation. • Excellent communication and interpersonal skills for client interaction and internal collaboration. • Understanding of other Google Marketing Platform (GMP) tools is a plus (e.g., Google Ads, Campaign Manager 360). • Familiarity with audience targeting strategies, remarketing, and display/video ad formats. • Detail-oriented with the ability to manage multiple campaigns simultaneously. • Certification in DV360 or Google Marketing Platform is preferred but not mandatory.