Health Writer
November 10
Description
• Write at least 3-4 articles per day • Maintain a Wordpress website which operates as a newsroom model—writing, leading and overseeing publishing a high volume of written content and videos (produced in-house) per month • Support and participate in the planning and production of video and photo assets based on local market needs • Maintain high industry awareness in terms of the competitive set and content excellence • Sourcing and directing local talent (vloggers and bloggers) and link building initiatives • Responsible for identifying local content opportunities and trends to drive relevant and newsworthy content creation in real time • Implement, evaluate, and grow the Malaysia content strategy for various brand, ensuring targets and KPIs are delivered across the market • Be the true guardian of the tone of voice for the brands, ensuring the highest and most resonant quality bar for all content, at all times
Requirements
• You are a native Malaysian • Speak & write fluently in English • Have basic understanding in Chinese characters/writings • Journalism/ Media/ Communications degree • 2-3 years of writing and editing health/medical articles, preferably in English • Previous experience managing a department/hub • Background in digital media and a wide vision of lifestyle • Knowledge of Google Analytics / Adwords tools is an advantage • Inbound marketing expertise (content marketing and SEO)
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