Senior SEO Specialist
November 10
Description
• Accountability of SEO initiatives, deliverables and performance optimization • Carry out technical site audit and SEO tech maintenance as per agreed in the proposed SEO plan • Track performance and website issues on a regular basis using Analytics and other Marketing Tools • Monitor and align goals with key SEO KPIs and customer engagement KPIs • Diligence in conducting keyword research and competitor analysis • Support account managers and communicate the impact of search marketing to clients • Support new business with proposals and market research • Formulate SEO data-driven content strategies for GPC clients; Communicate SEO insights and expertise to clients; Build out decks to support strategic search optimisation consulting; • Manage, create and summarise monthly SEO reports; Support all SEO activity; • Manage internal linking and outreach tasks to further boost the site performance • Manage and validate (QA) freelancer outputs to meet highest standards; • Maintain a close watch over the new Google guidelines and updates • Review articles created for SEO quality assurance; Recommend relevant content optimisations for best impact; • Supporting Head of Search and Managing Director APAC on new business requirements and larger projects; • When required, manage time and quality of freelancers and junior members of staff • Liaise with project management team to improve processes and resource management. • Paid Ads Activation and Integration (Text and banners) • Launch PPC campaigns and manage/optimize campaign expenses, estimating costs, reconciling discrepancies and monitoring budget • Monitor budget and bids to gain better ROI • Involving in keyword selection and audience targeting • Integrate SEO and PPC strategies for budget efficiencies and to boost performance
Requirements
• At least 5 years’ experience within the SEO industry • Experience within a similar role in an agency environment – highly desirable • Strong working knowledge of the latest SEO techniques and algorithm updates • Good knowledge of Google Webmaster Tools, Google Analytics, Adwords, SEMRUSH, Botify, and other keyword research and competitor's analysis tools • A proven track record in delivering high performance SEO strategies for a range of clients • Experience in creating effective outreach strategies • A good working knowledge of WordPress and other CMS platforms • Strong HTML and CSS skills • Excellent presentation and reporting skills • Ability to work with minimal supervision • Strong team management skills • Excellent communication and client-facing skills
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