Grok Global Services
Market Research • Digital & Social Media • International Education • International Student Recruitment • Higher Education Internationalization
Marketing Officer
3 days ago
Grok Global Services
Market Research • Digital & Social Media • International Education • International Student Recruitment • Higher Education Internationalization
Description
• Assist with the creation of the digital marketing and Chinese social media content calendar (WeChat, Weibo, Little Red Book, Douyin and Chinese microsite management) • Source required information from relevant internal and external stakeholders and support the development of tailored digital assets and content, as required for the digital marketing and communications calendar • Create and edit digital content for various platforms, including stories, posters, images and videos, in alignment with the strategic marketing plan • Provide commentary (as required by management) towards digital communications and social media performance reports • Stay up to date on the latest Chinese social media platforms and trends and share Chinese social media marketing landscape insights with internal stakeholders • Translate materials between English and Chinese, write original content for marketing and communications collaterals, including but not limited to agent newsletters, brochures, flyers and banners • Liaise with suppliers to ensure quality collaterals are produced and payments are received • Perform ad-hoc duties as assigned.
Requirements
• 2 + years of relevant work experience in social media, preferably with experience/knowledge of education or international education • Proven experience in developing social media content • Proven experience in social media account management and operation • Strong language ability in both Chinese and English.
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