Groombuggy
Groombuggy is now Barkbus! Groombuggy is a premier mobile dog grooming service that provides convenient, stress-free grooming directly at your doorstep. Tailored to enhance the grooming experience for anxious pups, Groombuggy offers a calm, private space for dogs, using high-quality grooming products and techniques. From baths to haircuts, and nail trimming to dental care, Groombuggy’s expert groomers focus on one dog at a time, ensuring a personalized and thorough grooming experience without the long wait times associated with traditional grooming salons.
Senior Digital Marketing Analyst - Google & Local Search
April 11
Groombuggy
Groombuggy is now Barkbus! Groombuggy is a premier mobile dog grooming service that provides convenient, stress-free grooming directly at your doorstep. Tailored to enhance the grooming experience for anxious pups, Groombuggy offers a calm, private space for dogs, using high-quality grooming products and techniques. From baths to haircuts, and nail trimming to dental care, Groombuggy’s expert groomers focus on one dog at a time, ensuring a personalized and thorough grooming experience without the long wait times associated with traditional grooming salons.
📋 Description
• Create, claim, verify, and manage GBP listings for multiple locations. • Optimize listings with accurate business information, categories, services, images, hours, and descriptions. • Generate, schedule, and publish location-specific content including posts, promotions, and updates. • Monitor and respond to customer reviews professionally and promptly. • Ensure sales teams are responding to GBP messages and escalate any gaps. • Track profile performance using Google Insights and provide actionable recommendations. • Report negative feedback trends to the Customer Experience (CX) team. • Run A/B tests on content formats, headlines, and CTAs to improve engagement and conversion. • Set up and manage LSA accounts including business verification, licenses, service areas, and budget settings. • Optimize LSA budgets to maximize lead volume while achieving target cost-per-lead (CPL). • Monitor daily performance and adjust bidding, targeting, or spend based on lead quality. • Ensure all LSA leads are followed up on quickly by the sales and CX teams. • Troubleshoot disapprovals or account issues with Google support. • Collaborate with sales to close the loop on lead source performance and revenue attribution. • Provide weekly reporting on lead flow, CPL, budget utilization, and conversion metrics. • Create locally relevant content (photos, offers, Q&A, service highlights) to increase visibility. • Optimize all content using relevant local keywords and strong calls-to-action. • Collaborate with internal teams to ensure alignment with promotions, service priorities, and brand voice. • Conduct ongoing audits of competitors’ GBP and LSA presence. • Use tools like iSpionage to benchmark ads, content strategy, and keyword tactics. • Suggest new strategies to gain visibility and outrank competition in local search. • Conduct keyword research for local targeting and implement across content and landing pages. • Optimize website meta tags, headings, URLs, and content for local relevance and SEO impact. • Identify and build local citations, backlinks, and trust signals to improve rankings. • Partner with sales and CX teams to ensure fast and effective follow-up on all leads, reviews, and messages. • Make recommendations to improve operational workflows based on customer insights and lead behavior. • Communicate progress and blockers regularly in Slack and project management platforms.
🎯 Requirements
• 4+ years of hands-on experience with Google Business Profile and Local Services Ads. • Deep knowledge of local SEO, GBP best practices, and LSA campaign optimization. • Strong writing and content creation skills for local engagement. • Demonstrated ability to analyze data and make optimization decisions based on performance. • Experience managing and optimizing ad budgets for lead quality and ROI. • Self-starter with excellent time management and attention to detail. • Fluent in English, both written and verbal. • Must have at least 4 hours of overlap with U.S. business hours and attend weekly team check-ins. • Familiarity with Local Brand Manager and Eclincher or like platforms. • Experience with SEO tools (SEMrush, Ahrefs, Moz, etc.). • Familiarity with Google Search Console and Google Analytics. • Awareness of local search algorithm trends and best practices. • Background in local link building and technical SEO is a bonus. • Experience working with U.S.-based teams or agencies preferred.
🏖️ Benefits
• Competitive Hourly Rate, based on experience.
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