GroundTruth
GroundTruth is a media platform that specializes in driving in-store visits and real business results for marketers. The company leverages advanced audience targeting, location targeting, and contextual targeting to reach customers across multiple media channels including mobile, desktop, CTV/OTT, audio, and digital-out-of-home. GroundTruth offers both a self-serve platform for hands-on media management and managed services for those who prefer a turnkey solution. Their proprietary technology, Blueprints, maps the real world with high accuracy to build and target audiences in real-time, measure visits, and enhance media campaigns. GroundTruth's solutions are designed to integrate seamlessly with existing media strategies and drive measurable performance metrics, such as increased store visits and sales lifts.
Mobile Location Advertising • Location-Based Marketing • Performance-Based Advertising • Location Intelligence • Location-Based Advertising
201 - 500 employees
Data Analyst
December 13, 2024
GroundTruth
GroundTruth is a media platform that specializes in driving in-store visits and real business results for marketers. The company leverages advanced audience targeting, location targeting, and contextual targeting to reach customers across multiple media channels including mobile, desktop, CTV/OTT, audio, and digital-out-of-home. GroundTruth offers both a self-serve platform for hands-on media management and managed services for those who prefer a turnkey solution. Their proprietary technology, Blueprints, maps the real world with high accuracy to build and target audiences in real-time, measure visits, and enhance media campaigns. GroundTruth's solutions are designed to integrate seamlessly with existing media strategies and drive measurable performance metrics, such as increased store visits and sales lifts.
Mobile Location Advertising • Location-Based Marketing • Performance-Based Advertising • Location Intelligence • Location-Based Advertising
201 - 500 employees
📋 Description
• GroundTruth is a media platform driving in-store visits through targeted advertising campaigns. • Provide analytical support to stakeholders by developing scalable analytical solutions. • Perform root cause analysis and improve processes through data insights and automation. • Work with large datasets and AWS analytics infrastructure. • Strong communication skills and passion for technology essential.
🎯 Requirements
• 4 year B.Tech degree in Computer Science, Statistics, Mathematics, Economics or related fields • 2-4 years of experience in working with data and conducting statistical and/or numerical analysis • Ability to write SQL code • Scripting/automation using python • Hands on experience in data visualisation tool like Looker/Tableau/Quicksight • Basic to advance level understanding of statistics • Be willing and able to quickly learn about new businesses, database technologies and analysis techniques • Strong oral and written communication • Understanding of patterns/trends and draw insights from those
🏖️ Benefits
• Parental leave- Maternity and Paternity • Flexible Time Offs (Earned Leaves, Sick Leaves, Birthday leave, Bereavement leave & Company Holidays) • In Office Daily Catered Lunch • Fully stocked snacks/beverages • Health cover for any hospitalization. Covers both nuclear family and parents • Tele-med for free doctor consultation, discounts on health checkups and medicines • Wellness/Gym Reimbursement • Pet Expense Reimbursement • Childcare Expenses and reimbursements • Employee assistance program • Employee referral program • Education reimbursement program • Skill development program • Cell phone reimbursement (Mobile Subsidy program) • Internet reimbursement • Birthday treat reimbursement • Employee Provident Fund Scheme offering different tax saving options such as VPF and employee and employer contribution up to 12% Basic • Creche reimbursement • Co-working space reimbursement • NPS employer match • Meal card for tax benefit • Special benefits on salary account
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