GroundTruth is a media platform that specializes in driving in-store visits and real business results for marketers. The company leverages advanced audience targeting, location targeting, and contextual targeting to reach customers across multiple media channels including mobile, desktop, CTV/OTT, audio, and digital-out-of-home. GroundTruth offers both a self-serve platform for hands-on media management and managed services for those who prefer a turnkey solution. Their proprietary technology, Blueprints, maps the real world with high accuracy to build and target audiences in real-time, measure visits, and enhance media campaigns. GroundTruth's solutions are designed to integrate seamlessly with existing media strategies and drive measurable performance metrics, such as increased store visits and sales lifts.
Mobile Location Advertising • Location-Based Marketing • Performance-Based Advertising • Location Intelligence • Location-Based Advertising
201 - 500 employees
February 25
GroundTruth is a media platform that specializes in driving in-store visits and real business results for marketers. The company leverages advanced audience targeting, location targeting, and contextual targeting to reach customers across multiple media channels including mobile, desktop, CTV/OTT, audio, and digital-out-of-home. GroundTruth offers both a self-serve platform for hands-on media management and managed services for those who prefer a turnkey solution. Their proprietary technology, Blueprints, maps the real world with high accuracy to build and target audiences in real-time, measure visits, and enhance media campaigns. GroundTruth's solutions are designed to integrate seamlessly with existing media strategies and drive measurable performance metrics, such as increased store visits and sales lifts.
Mobile Location Advertising • Location-Based Marketing • Performance-Based Advertising • Location Intelligence • Location-Based Advertising
201 - 500 employees
• GroundTruth seeks an Engineering Manager with strong expertise in planning and building hands-on customer-facing applications. • The Geo Team builds and develops APIs, manage POI data and integrate with ads platform. • As an Engineering Manager on the Geo Team, you will build solutions that add new capabilities to our platform.
• Tech./B.E./M.Tech./MCA or equivalent in computer science with 8+ years experience in technology and 2+ years of experience in management • Experience with GIS, POI/Location data ingestion pipeline. • Experience with AWS Stack used for Data engineering EC2, S3, EMR, ECS, Lambda, and Step functions etc. • Hands on experience with Python/Java for orchestration of data pipelines • Experience in writing analytical queries using SQL • Experience in Airflow • Experience in Docker • Proficient in Git
• Parental leave- Maternity and Paternity • Flexible Time Offs (Earned Leaves, Sick Leaves, Birthday leave, Bereavement leave & Company Holidays) • In Office Daily Catered Breakfast, Lunch, Snacks and Beverages • Health cover for any hospitalization. Covers both nuclear family and parents • Tele-med for free doctor consultation, discounts on health checkups and medicines • Wellness/Gym Reimbursement • Pet Expense Reimbursement • Childcare Expenses and reimbursements • Employee referral program • Education reimbursement program • Skill development program • Cell phone reimbursement (Mobile Subsidy program). • Internet reimbursement/Postpaid cell phone bill/or both. • Birthday treat reimbursement • Employee Provident Fund Scheme offering different tax saving options such as Voluntary Provident Fund and employee and employer contribution up to 12% Basic • Creche reimbursement • Co-working space reimbursement • National Pension System employer match • Meal card for tax benefit • Special benefits on salary account
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