Platform Coordinator - Contract

March 25

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GroundTruth

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GroundTruth is a media platform that specializes in driving in-store visits and real business results for marketers. The company leverages advanced audience targeting, location targeting, and contextual targeting to reach customers across multiple media channels including mobile, desktop, CTV/OTT, audio, and digital-out-of-home. GroundTruth offers both a self-serve platform for hands-on media management and managed services for those who prefer a turnkey solution. Their proprietary technology, Blueprints, maps the real world with high accuracy to build and target audiences in real-time, measure visits, and enhance media campaigns. GroundTruth's solutions are designed to integrate seamlessly with existing media strategies and drive measurable performance metrics, such as increased store visits and sales lifts.

Mobile Location Advertising • Location-Based Marketing • Performance-Based Advertising • Location Intelligence • Location-Based Advertising

201 - 500 employees

📋 Description

• Collaborate with Platform Specialists and Team Leads to execute campaigns and projects. • Partner with peers to manage clients’ backend requirements, overcome daily challenges, and foster growth. • Support customer communication and always ensure a clear and professional tone. • Handle technical and operational tasks set by managers and senior staff. • Provide campaign management and optimization support, ensuring KPIs are met or exceeded. • Debug trafficking tags such as 1x1 pixels, JavaScript, VAST, Flashtalking, and DoubleClick. • Monitor hybrid campaigns and ensure full delivery. • Handle custom ad-hoc requests and reporting needs. • Traffic and create new campaigns using Groundtruth's Ads Manager platform • Track, measure, and analyze the performance of multiple campaigns simultaneously, leveraging data analytics to optimize results. • Act as the first point of contact for technical guidance, campaign setup, and training requests. • Review pacing reports and offer actionable recommendations to enhance campaign performance. • Proactively identify opportunities for process improvements during cross-functional collaboration. • Track and resolve Zendesk Requests.

🎯 Requirements

• 1 - 2 year of relevant experience in digital media, performance marketing, account management, or a similar role. • A bachelor’s degree or equivalent experience. Master’s degree ideal but not required. • Experience trafficking campaigns and managing ad operations. • A passion for technology with a deep understanding of the mobile and digital advertising landscape. • Strong organizational and planning skills, with an ability to meet deadlines and exceed expectations. • Proficiency in Office Suite, particularly Excel and PowerPoint/Keynote.

🏖️ Benefits

• Parental leave- Maternity and Paternity • Flexible Time Offs (Earned Leaves, Sick Leaves, Birthday leave, Bereavement leave & Company Holidays) • In Office Daily Catered Lunch • Fully stocked snacks/beverages • Health cover for any hospitalization. Covers both nuclear family and parents • Tele-med for free doctor consultation, discounts on health checkups and medicines • Wellness/Gym Reimbursement • Pet Expense Reimbursement • Childcare Expenses and reimbursements • Employee referral program • Skill development program • Internet reimbursement/Postpaid cell phone bill/or both. • Birthday treat reimbursement