Senior Data Analyst

January 3

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GroundTruth

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GroundTruth is a media platform that specializes in driving in-store visits and real business results for marketers. The company leverages advanced audience targeting, location targeting, and contextual targeting to reach customers across multiple media channels including mobile, desktop, CTV/OTT, audio, and digital-out-of-home. GroundTruth offers both a self-serve platform for hands-on media management and managed services for those who prefer a turnkey solution. Their proprietary technology, Blueprints, maps the real world with high accuracy to build and target audiences in real-time, measure visits, and enhance media campaigns. GroundTruth's solutions are designed to integrate seamlessly with existing media strategies and drive measurable performance metrics, such as increased store visits and sales lifts.

Mobile Location Advertising • Location-Based Marketing • Performance-Based Advertising • Location Intelligence • Location-Based Advertising

201 - 500 employees

📋 Description

• A bit about us • GroundTruth is a media platform that drives in-store visits and other real business results. Using observed real-world consumer behavior, including location and purchase data, we create targeted advertising campaigns across all screens for advertisers. We then measure how consumers respond to the campaigns, including if they physically show up to a store location or website, to understand the real business results generated by a brand’s advertising. • Learn more at groundtruth.com. • We believe that innovative technology starts with the best talent and have been ranked one of Ad Age’s Best Places to Work in 2021, 2022, & 2023. Learn more about the perks of joining our team here. • Role: Senior Data Analyst • Location: Remote, India • Role Characteristics: Analytics team provides analytical support to multiple stakeholders (Product, Engineering, Business development, Ad operations) by developing scalable analytical solutions, identifying problems, coming up with KPIs and monitor those to measure impact/success of product improvements/changes and streamlining processes. • This will be an exciting and challenging role that will enable you to work with large data sets, expose you to cutting edge analytical techniques, work with latest AWS analytics infrastructure (Redshift, s3, Athena, and gain experience in the usage of location data to drive businesses. Working in a dynamic start up environment will give you significant opportunities for growth within the organisation. • A successful applicant will be passionate about technology and developing a deep understanding of human behaviour in the real world. They would also have excellent communication skills, be able to synthesise and present complex information and be a fast learner. • You Will: • Define proper measurable metrics/variables for analyzing a business problem and provide actionable recommendations • Own a work stream completely, come up with interesting findings from data on your own • Identify problems within an area and find solutions to it • Frame out various hypotheses to solve root cause analysis problem • Put tested hypothesis together to present a story/analysis to larger group/stakeholders • Actively work/coordinate with data science/ data engineering to understand best practices used for coding/scripting and implement them within the team • Actively discuss with different teams (Product, data science) to understand objective/business context of various projects

🎯 Requirements

• 4 year B.Tech degree in Computer Science, Statistics, Mathematics, Economics or related fields • 5+ to 8 years of experience in working with data and conducting statistical and/or numerical analysis • Ability to write SQL code • Scripting/automation using R/ python • Strong understanding of statistics • Hands on experience in data visualisation tool like Looker/Tableau/Quicksight • Strong understanding of patterns/trends and draw insights from those • Ability to tell a good story and support it with numbers and visuals • Strong hold of handling instances that require root cause analysis/investigatory analysis • Be willing and able to quickly learn about new businesses, database technologies and analysis techniques • Go out of your way to help team members enhance technical skills • Strong oral and written communication

🏖️ Benefits

• Parental leave- Maternity and Paternity • Flexible Time Offs (Earned Leaves, Sick Leaves, Birthday leave, Bereavement leave & Company Holidays) • In Office Daily Catered Lunch • Fully stocked snacks/beverages • Health cover for any hospitalization. Covers both nuclear family and parents • Tele-med for free doctor consultation, discounts on health checkups and medicines • Wellness/Gym Reimbursement • Pet Expense Reimbursement • Childcare Expenses and reimbursements • Employee assistance program • Employee referral program • Education reimbursement program • Skill development program • Cell phone reimbursement (Mobile Subsidy program) • Internet reimbursement • Birthday treat reimbursement • Employee Provident Fund Scheme offering different tax saving options such as VPF and employee and employer contribution up to 12% Basic • Creche reimbursement • Co-working space reimbursement • NPS employer match • Meal card for tax benefit • Special benefits on salary account