GroundTruth is a media platform that specializes in driving in-store visits and real business results for marketers. The company leverages advanced audience targeting, location targeting, and contextual targeting to reach customers across multiple media channels including mobile, desktop, CTV/OTT, audio, and digital-out-of-home. GroundTruth offers both a self-serve platform for hands-on media management and managed services for those who prefer a turnkey solution. Their proprietary technology, Blueprints, maps the real world with high accuracy to build and target audiences in real-time, measure visits, and enhance media campaigns. GroundTruth's solutions are designed to integrate seamlessly with existing media strategies and drive measurable performance metrics, such as increased store visits and sales lifts.
Mobile Location Advertising • Location-Based Marketing • Performance-Based Advertising • Location Intelligence • Location-Based Advertising
201 - 500 employees
February 15
GroundTruth is a media platform that specializes in driving in-store visits and real business results for marketers. The company leverages advanced audience targeting, location targeting, and contextual targeting to reach customers across multiple media channels including mobile, desktop, CTV/OTT, audio, and digital-out-of-home. GroundTruth offers both a self-serve platform for hands-on media management and managed services for those who prefer a turnkey solution. Their proprietary technology, Blueprints, maps the real world with high accuracy to build and target audiences in real-time, measure visits, and enhance media campaigns. GroundTruth's solutions are designed to integrate seamlessly with existing media strategies and drive measurable performance metrics, such as increased store visits and sales lifts.
Mobile Location Advertising • Location-Based Marketing • Performance-Based Advertising • Location Intelligence • Location-Based Advertising
201 - 500 employees
• A bit about us • GroundTruth is a media platform that drives in-store visits and other real business results. • We believe that innovative technology starts with the best talent and have been ranked one of Ad Age’s Best Places to Work in 2021, 2022, 2023 & 2025! • Senior Software Engineer (Advertising Web Applications) • The advertising web applications team is responsible for the customer systems allowing users to explore our advertising offerings and location/audience insights, book omni-channel advertising campaigns, and view detailed campaign reports and location analytics. • You will: • Write excellent production code and tests and help others improve in code-reviews. • Analyze high-level requirements to document, estimate, and build systems. • Collaborate with their supporting Devops engineer to create reusable architectural components. • Coach and mentor engineers within the team to develop their skills and abilities. • Continuously improve the team's practices in code-quality, reliability, performance, testing, automation, logging, monitoring, alerting, and build processes.
• Education and professional experience: • B.Tech/B.E or Masters degree in C.S or other engineering branches with 2+ years experience in technology • or 5+ years experience in technology • The following skills/certifications: Javascript, Python, SQL/MySQL, AWS including API gateway & Lamda, Git • Additional nice to have skills/certifications: Flask, Fast API, Material UI, React, Redux, Angular, PHP, next.js, Jest • You are: • A team player who is organized, flexible and willing to adapt. • Not afraid of new technologies and driven to learn. • A detail-oriented person, who catches problems early and adjusts. • A strong communicator who can collaborate with multiple business and engineering stakeholders and work through conflicting needs. • A problem solver with a maker mindset. • Working with multiple teams to propose and build software solutions that make positive impact to business.
• Parental leave- Maternity and Paternity • Flexible Time Offs (Earned Leaves, Sick Leaves, Birthday leave, Bereavement leave & Company Holidays) • In Office Daily Catered Breakfast, Lunch, Snacks and Beverages • Health cover for any hospitalization. Covers both nuclear family and parents • Tele-med for free doctor consultation, discounts on health checkups and medicines • Wellness/Gym Reimbursement • Pet Expense Reimbursement • Childcare Expenses and reimbursements • Employee referral program • Education reimbursement program • Skill development program • Cell phone reimbursement (Mobile Subsidy program). • Internet reimbursement/Postpaid cell phone bill/or both. • Birthday treat reimbursement • Employee Provident Fund Scheme offering different tax saving options such as Voluntary Provident Fund and employee and employer contribution up to 12% Basic • Creche reimbursement • Co-working space reimbursement • National Pension System employer match • Meal card for tax benefit • Special benefits on salary account
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