January 15
• Create and implement in-app media buying strategies for the Chilean market, focusing on KPIs like CPA, LTV, and ROMI. • Research and select high-performing inventory, ad placements, and DSPs. • Launch, monitor, and continuously optimize programmatic in-app campaigns to achieve KPIs such as registrations and FTDs. • Provide detailed performance reports, including ROI, CPA, and player quality metrics, to stakeholders and management. • Establish strong relationships with DSPs, SSPs, and other partners to secure quality traffic. • Collaborate with other media buyers to align strategies and share insights for cross-channel optimization. • Deliver comprehensive performance reports, highlighting ROI, CPA, and player quality metrics. • Monitor market trends, competitor strategies, and player behaviors to identify opportunities and potential threats.
• At least 2 years with in-app channels in the iGaming industry. • Experience with one of the traffic distribution systems (TDS) such as Keitaro, Voluum, AdsBridge, Binom. • Experience and successful cases with DSPs and SSPs platforms such as IronSource, Mintegral, Moloco, Liftoff, InMobi, etc.. • Experience with MMPs like AppsFlyer, Adjust. • Experience buying traffic for IOS applications, Android applications. • Experience with Web-to-App funnel will be a plus. • Experience with developing creatives, understanding of working CTAs, visuals, creatives. • Experience with LatAm markets will be a big plus. • Experience in managing big monthly budgets (50000$ +).
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