Marketing Analyst
Yesterday
🌎 Anywhere in the World – Remote
⏰ Full Time
🟢 Junior
🟡 Mid-level
📊 Marketing Analyst
🚫👨🎓 No degree required
Description
• Define key metrics and methodologies for Marketing and CRM analytics, align them with overall business goals, and assist in efficient decision-making. • Identify opportunities and issues through data analysis, bring insights, and present them in an easy, actionable way. • Work independently and autonomously, collaborating closely across Marketing, Finance, and Product to provide regular updates on the effectiveness of all marketing channels on the acquisition pipeline. • Maintain data integrity from various sources, actively challenge and improve existing data flows. • Contribute to the enhancement of accuracy, reliability, and overall data quality. • Develop user-friendly Tableau dashboards to monitor primary Marketing and CRM KPIs, both existing and new. • Recommend innovative ideas for optimizing marketing performance and efficiency. • Lead automated reporting for timely and accurate information delivery.
Requirements
• At least 2 years of analytical experience, preferably in B2C marketing analytics. • Understanding of multi-touch attribution mechanisms. • Advanced proficiency in SQL. • Proficiency in Tableau or similar tools. • Solid statistical knowledge and experience in using statistics to analyze complex data. • At least Intermediate level of English. • Familiarity with GIT and Airflow is a plus. • Experience with Python libraries is also a plus.
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