Media Buyer - Bing Ads

January 16

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Description

ā€¢ Conduct tests and experiments to achieve optimal results on the Bing Ads search engine. ā€¢ Implement new ideas and methods for driving results and improving campaign performance. ā€¢ Optimize advertising budgets exceeding $30,000, ensuring cost-effective ad spend. ā€¢ Develop and identify strategies to scale advertising campaigns effectively. ā€¢ Collaborate with cross-functional teams (content, finance, developers, analysts) to ensure campaign alignment and success. ā€¢ Be responsible for traffic profitability, monitoring and adjusting campaigns to maximize returns on investment.

Requirements

ā€¢ 2+ years of experience in traffic acquisition within the gambling vertical, supported by case studies. ā€¢ Practical experience in traffic acquisition on Bing Ads search engine. ā€¢ Strong ability to analyze data and make data-driven decisions based on key metrics. ā€¢ Solid understanding of traffic sources, bidding strategies, and optimization techniques to maximize results.

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