Media Buyer - Native Ads

3 days ago

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Description

• Plan, launch, and optimize ads on native networks to drive sales and increase revenue. • Run A/B tests and improve conversion rate. • Research and develop new funnels / approaches / creatives. • Collaborate with other teams, such as design, copyright, BI teams to ensure campaigns are executed flawlessly. • Analyse data and metrics to evaluate campaign performance and identify areas for improvement. • Provide regular reports on campaign performance, key findings, and recommendations for improvement.

Requirements

• At least 1 year of working experience with Native Ads. • 3+ years of professional experience as a media buyer or in the same position. • Ability to set up accounts and cloaking to launch campaigns on native platforms. • Be familiar with different spy tools (Adpleixty, Similarweb). • Knowledge of digital marketing technologies & tools, different tracking systems (Voluum, RedTrack, etc), deep understanding of S2S tracking. • Understanding of key metrics such as ROMI, CPA, LTV, CTR, CR etc. • Ability to generate creatives and write technical specifications for the design team. • Proficiency in English (written and spoken). • iGaming experience will be a plus.