Mobile Media Buyer
2 days ago
Description
• Launch Google Ads UAC, Search campaigns for gambling. • Plan, set up, optimize and scale new ad campaigns and sources. • Generate ideas for new creatives, apps, funnels, and run A/B tests to improve conversion rates. • Analyze campaigns, report ROI results and develop strategies for further development. • Create monthly/quarterly media buying plans and provide reports. • Seek new business opportunities based on acquisition performance. • Test new Traffic Sources.
Requirements
• 3+ years of experience in running paid advertising campaigns. • Significant experience with Google Ads in gambling niche. • Significant experience with Google Ads Universal App Campaigns (UAC) in gambling niche. • Experience with In-App & ASA gambling Campaigns. • Significant experience in setting tasks according to video creatives, research and analysis. • Application integration with AppsFlyer. • Knowledge of Display, Search, YouTube traffic for grey niches will be a plus. • Experience with analytics and tracking tools (Keitaro, Voluum), cloaking tools. • Understanding of testing new traffic sources for gray niches. • Knowledge of the sports and casino industry will be useful. • Willingness to learn new interfaces, technologies, and advertising platforms. • Intermediate level of English.
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