Social Media Marketing Specialist
4 days ago
Description
• Develop and execute social media and community strategy aligned with company goals. • Create engaging content: write compelling captions and set tasks for the design team to create visuals that enhance posts. • Develop and execute social media activities launch: create mechanics, KPIs set up, manage execution, analysis. • Manage posting and scheduling: ensure consistent and timely posting of content across identified social media and community channels. • Analyze social media performance, and prepare reports, analytics, and recommendations. • Monitor social media channels: respond promptly and appropriately to audience comments, messages, and mentions. • Maintain community hygiene: address customer queries and concerns, report issues to the Customer Support department, and answer accordingly. • Be up-to-date with the latest digital technologies and social media trends. • Monitor and analyze competitors' performance.
Requirements
• At least 3+ years of experience as a Social Media Manager or a similar role with a strong portfolio of social media content. • Working knowledge of the iGaming industry, with a focus on gambling and betting. • Excellent writing skills and creativity for creating engaging content. • Upper-Intermediate English level. • Experience in setting up tasks for design teams and managing asset preparation. • Proven ability to monitor social media channels and maintain community hygiene. • Sports knowledge and interest. • Strong analytical skills and ability to measure and improve performance. • Hands on experience in content management. • Basic design skills (Figma), video editing skills. • Flexibility to manage social media accounts outside of working hours. • Experience with influencer marketing would be a plus.
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