Salesforce Marketing Cloud Development Lead
December 6
Description
• Leads the design and execution of development on the Salesforce Marketing Cloud platform. • Works with Marketing Engineering Manager, Marketing operations and product team to develop, code, and launch complex email and sms campaigns. • Translates business objectives into actionable solutions and understands end-user communication needs and data streams. • Designs and documents solutions to leverage automation, dynamic content, data-driven segmentation and other sophisticated Salesforce Marketing Cloud capabilities. • Leverage Salesforce Marketing Cloud tools and scripting languages including but not limited to Email Studio, Mobile Studio, Content Builder, Journey Builder, Contact Builder, Audience Builder, Automation Studio, & Dynamic Content Areas to deliver highly dynamic and personalized content. • Works with Engineering manager and marketing operations understand key campaign parameters and requirements. • Works with marketing team members to provide best practice recommendations to customers. • Design and document solutions that leverage automation, dynamic content, data-driven segmentation and other sophisticated Salesforce Marketing Cloud capabilities to maximize customer success. • Should have worked/implemented push notification for mobile app support (ios/Android). • Should have understanding on Einstein integration. • Leverage a foundational understanding of data modeling to determine data flow and transformations necessary to import and transform data necessary to run journeys. • Create automation for file/data import, audience segmentation, and journey kick-offs leveraging automation activities including but not limited to: SQL Queries, File Transfers, Import Files, Data Extracts, Verifications, Send Email, Send SMS. • Develop SQL code necessary to import and transform data requiring use of Data Extensions and SFTP connectors. • Create and leverage hand-written AMP script in order to personalize emails and add dynamic content to said emails. • Identify and define Journey entry sources and decision splits in any given journey with Data Extensions, Lists (or Audiences), Salesforce Data, API, Events. • Ongoing support for SFMC prod issue analysis. • Self driven under direction in order to ensure success in delivery of business initiatives.
Requirements
• Must have 3 years of experience on the SFMC platform in email, SMS, and push notifications. • Must be an expert in AMPScript and Javascript. • Create a triggered send, display send-time content contextually, retrieve information from a data extension, write to a data extension, create and update HTML content blocks, utilize personalization strings, explain the order of operations in which functions process, use it to format date and time. • Must have 2 years of experience with SFMC Journey Builder, Audience Builder, Automation Studio Dynamic Content Areas. • 1 year experience of email compliant HTML. • Experience in writing well-abstracted, reusable code templates and design and execute test plans. • 3 years of experience effectively within a team, solutions design, and technical development, in a fast-paced environment. • 5 years of Information Technology work experience with a Bachelor's degree or above preferred.
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