Principal Product Manager - Growth Leads

July 22

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Gusto

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Trusted by 300,000 businesses and their teams with modern HR tools, payroll, and benefits.

compliance

1001 - 5000

Description

• Develop a deep understanding of the customer’s lifecycle and develop and implement a comprehensive acquisition strategy to drive traffic and sign-ups across various channels, including SEO, SEM, social media, email marketing, and partnerships. • Partner with Engineering, Design, Data Science (EPDD) and Marketing to solve complex cross-functional opportunities related to growing product adoption. • Set goals and strategy for your domain then translate it into a roadmap, milestones, and requirements. Collaboratively to drive alignment and excitement with your cross-functional partners and stakeholders. • Analyze data and user feedback to identify trends, insights, and opportunities for growth. • Conduct A/B testing and other experiments to continuously improve acquisition efforts. • Monitor and report on key performance metrics, making data-driven decisions to optimize performance. • Own Gusto.com and underlying technology platforms required for continuous updates and experimentation. • Drive the product development process from concept to launch, ensuring timely delivery of high-quality products that delight customers and result in significant and measurable business impact. • Stay current with industry trends, competitive landscape, and best practices in acquisition and growth marketing.

Requirements

• 8+ years of product management experience driving product adoption and business growth. • Strategic Leadership: Define clear roadmap, align long-term strategies, thinking broadly beyond signups, consider top-of-funnel strategies and downstream impact. • Cross-functional Collaboration: Lead across departments, including EPD, Revenue, Marketing and Sales while valuing team input, cultivate an environment where opinions matter. • Data and Hypothesis-Driven: You know how to expertly leverage qualitative and quantitative data to develop and execute experiments and A/B tests that are optimized for learning. You can measure the business impact of your work and tie it back to company goals. • Systems and Infrastructure Thinking: You enjoy complex challenges and navigate them deftly. You have a wealth of frameworks and mental models that you rely on to unpack problems and arrive at elegant solutions. • Objective Learning: You get more excited when you’re wrong than when you’re right. You optimize for learning, and love peeling back the layers. Your favorite questions are “why” and “why not”. • Passion: You love the problems Gusto’s solving for business owners and their employees, and you’re excited to continuously solve them better and better. • Marketing: Deep familiarity of demand generation marketing practices. Experience leading demand generation in a marketing role is a plus but not a requirement.